The recent merger with Lotus Labels has enabled the company to move into consumer markets such as food, lifestyle and leisure. Past and current clients of Lotus Labels include wellknown brands such as Alton Towers, Yo Sushi, Jaguar and the Fenwick department stores. “Our completive edge is being able to offer our clients bespoke solutions,” Andreas explains. “For example, one of our clients recently needed us to create a tag to hook discretely onto jewellery products, so they asked us to come up with a simple, innovative solution, which we did. We have the expertise and technical know-how to produce original ideas tailored to our clients exact needs. That helps us stand out from the crowd.” Why label? Standing out from the crowd is after all what package labelling is all about. It provides the consumer with important information like nutritional content, ingredients, contact details and so on, but it also entices them to buy the product instead of others on the shelf. Lotus Labels offers an Art Studio service to design labels for clients –
eliminating the need for them to hire a designer separately. But it’s not just fonts, colours, imagery and distinct design that adds value to a product. It’s also the quality of the label itself. Lotus Labels offers high quality materials from tamper-evident polyester, which can’t be removed without revealing a non-reversible message, to self-cling PVC which leaves no mark whatsoever, perfect for glass and plastic products. The company also sells labelling supplies, such as thermal printers, sheets of plain labels, ready-printed labels and accessories. Ongoing technical support is also offered to ensure clients get the most out of their products. 2015 is set to be a good year for Lotus Labels. Andreas tells us they aim to invest in new print technologies to boost their productivity over the coming months, in the hope that they can continue growing the business and improving their services.
“The global label and packaging industry is huge, worth somewhere in the region of £47 billion and served by as many as 30,000 manufacturers worldwide”
Whatever your labelling need, Lotus Labels is here to help you. Contact them at 01323 737888 or head to www.lotuslabels.com for a quick quote.
Sussex Business Times - Issue 386