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Media Pack


lifestyles4lawyers.com

What is Lifestyles4Lawyers? A ‘lifestyle’ portal for busy legal professionals directly targeted at the lucrative legal industry in Great Britain, comprising over 200,000 practitioners: solicitors, barristers, judges, legal executives, paralegals, as well as law students, law graduates, law firm management and their equally affluent client base. The portal showcases only top quality brand suppliers and service providers that the lawyers include in their daily lives e.g. cars, private schools, top end gadgets, tailoring, first class holidays etc. As part of the work-life balance ethos that we promote, we also

extol the virtues of overseas jurisdictions. Not only as places to work, but as places to holiday. Where a jurisdiction is sponsored by the country it promotes, that jurisdiction will stay live and promoted. Those jurisdictions that are not sponsored will change and rotate with others. It is therefore more beneficial for the jurisdiction to be involved from the outset in order to maintain a level of ‘front of mind’ advertising, continual promotion and ownership of the ‘key messages’ you want to promote.

We remain flexible to fit in with any special events, seasonal changes, special offers etc. Our sole aim is to help you promote your country to the UK legal market and get more lawyers living, working and visiting your jurisdiction.

jurisdictions examples

Mauritius

Gibraltar

Cayman Islands

The content of your page can be changed at any time throughout your campaign.

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Bermuda


lifestyles4lawyers.com

Benefits • Targeted promotion to niche, wealthy market of over 200,000 legal professionals. • Direct Marketing – If you’ve got events or offers, we will mention them in our monthly newsletter.

• Social Media – We will promote you throughout the year across all our social media platforms including: • Twitter - we will retweet a selection of your tweets each week • Pinterest, Facebook and Google+ will have areas dedicated to you

• Flexible Content Management – You can change or update the content of your jurisdiction at any time throughout your campaign.

• Be one of only 12 in the world promoted in this way. • Option to renew year on year to really drive home your brand and all the benefits your country has to offer.

• Increased visibility to promote tourism and attract the RIGHT type of visitor.

• Target a ‘buying’ market that would otherwise be • LinkedIn - we draw difficult to reach. attention to events and your country’s news

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lifestyles4lawyers.com

How we represent your country

JURISDICTION SPONSORSHIP is for 12 months and consists of a full page dedicated to your jurisdiction with content, images and banners (190px x 444px) See following pages for sponsorship options

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lifestyles4lawyers.com

Bronze Sponsorship £1,500 for 12 months promotion • Creation of your own specific content on your page where you can hyperlink to your website or landing page. • Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year). • Flexible content management. • 1 x FREE editorial in our Articles section of the site. • Flexible content management throughout the life of the campaign.

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lifestyles4lawyers.com

Silver Sponsorship £2,500 for 12 months promotion • Creation of your own specific content on your page where you can hyperlink to your website or landing page. • Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year). • Inclusion in our Overseas Roundup Mailer. • 1 x FREE banner worth £500 • 2 x FREE editorial in our Articles section of the site. • Flexible content management throughout the life of the campaign.

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lifestyles4lawyers.com

Gold Sponsorship £4,500 for 12 months promotion • A banner on rotation (i.e. shared slot) where you see the one for Hamilton Recruitment. • 25% reduction for any company from your jurisdiction wishing to advertise with us in the Lifestyles categories. • Creation of your own specific content on your page where you can hyperlink to your website or landing page. • Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year). • Inclusion in our Overseas Roundup Mailer. • 2 x FREE banner worth £1000. • UP to 5 FREE editorials in our Articles section of the site. • Flexible content management throughout the life of the campaign.

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lifestyles4lawyers.com

Platinum Sponsorship £8,500 for 12 months promotion • Highest possible positioning alongside other platinum members.

• Provide photos that best represent your jurisdiction (all interchangeable at no extra cost throughout the year).

• An EXCLUSIVE newsletters solely for your use to our members, this provides direct marketing to a key target market.

• Inclusion in our Overseas Roundup Mailer.

• A static (non-shared) banner • A banner click through on EVERY Lifestyles4Lawyers member newsletter (this can be up to 24 times in the year).

• 3 x FREE banners on rotation on your page worth £1,500, for example, one for TOURISM, one for FINANCE CENTRE and one for upcoming EVENTS. • UNLIMITED editorial in our Articles section of the site. • Flexible content management throughout the life of the campaign.

• 50% reduction for any company from your jurisdiction wishing to advertise with us in the Lifestyles categories. • Creation of your own specific content on your page where you can hyperlink to your website or landing page.

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lifestyles4lawyers.com

Areas we cover 8 Major Business Regions

10 Major Counties

London Midlands North East North West South West Scotland Wales Yorkshire

Berkshire Buckinghamshire Essex Hampshire Hertfordshire Kent Oxford Surrey

number of solicitors Statistics released by the Law Society 2011

Sussex Suffolk

North East 3,087

North West 12,293

Wales 3,683

Yorkshire 7,652

Eastern 7,330

Midlands 12,313

South West 5,660

South East 12,112

Greater London 43,788

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lifestyles4lawyers.com

Students 6%

Other legal professionals 12% In-House Lawyers 24%

User statistics We receive 80,000 page views a month and an average of 17,000 unique visitors, with over 18,000 newsletter subscribers.* Because the site is a directory which contains links to other high quality sites, this pushes it up the rankings for SEO purposes. We also advertise on referral sites which currently generates 5% of traffic to the site. 48% is via search engines, and 47% is direct traffic.

Private Practice Lawyers 58% The Lawyer £39,000 / annum

member breakdown stats

Legal Week £23,400 / annum

cost effective

Returning visitors 46%

New visitors 54%

when compared Citywealth £4,950 / annum

new vs returning visitors

The Law Society Gazette £3,600 / annum

International 8%

to other

legal sites

UK 92%

*Source: Google Analytics - correct as of 17th March 2014

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uk vs international audience Lifestyles4Lawyers £2,500 / annum! (for silver sponsorship)


lifestyles4lawyers.com

Partnerships We are extremely proud of our Olympic Ambassadors, Roger Black MBE and Steve Backley OBE who can apply their formula for success into your firm or business. They are also inspirational speakers. We are also delighted to be a National Partner of the government’s Change4Life campaign, whose key messages we promote to our members through the website and newsletters. This drives further traffic to the site. Further partners include Rosetta Stone, Linkee and Marcus Wareing.

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lifestyles4lawyers.com

Contact To book one of the limited slots please contact our advertising team:

T

01423 798 252

M

07942 897 349

E

info@lifestyles4lawyers.com

W

lifestyles4lawyers.com @Life4Law facebook.com/Lifestyles4Lawyers

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L4l media pack jurisdiction  

With options to suit all budgets, take a look at what marketing to lawyers in the UK can do for your tourism market.

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