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COMMUNICATION to gain

The training by communications experts


COMMUNICATION

to gain

The training by communications experts

2


• Methodology • Audience • Objectives

INDEX

• Program

The training by communications experts

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COMMUNICATION

to gain

The training by communications experts

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Methodology

• This is an intensive course based on the simulation of various interviews, conducted by working journalists. The exercises are screening and then analyzed. (The practices are made to fit the needs of the guests). • For a full day session, the ideal number of attendees can range from one to four people. • The course is structured around the analysis of examples of good and bad practices of business and political speakers. • It includes a course material DVD, an analysis report and personalized recommendations of the session.

The training by communications experts

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COMMUNICATION

to gain

The training by communications experts

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Audience - Political Leaders: • Mayors • Commissioners • Candidates

- Business Leaders: • • • • •

CEOs Directors General Managers Communication Directors Institutional Relations Directors

- Social and Civic Leaders - Any other person interested in improving their communication slkills with the media

The training by communications experts

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COMMUNICATION

to gain

The training by communications experts

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Objectives • Answer correctly to different question techniques. • Interact naturally in front of the cameras. • Be able to resolve difficult situations in front of the media. • Understand production routines of the media.

• Get properly ready to face an interview with differente media outlets. • Practice radio and television interviews with journalists. • Acquire the main techniques for handling a crisis situation. • Convey the message effectively.

The training by communications experts

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COMMUNICATION

to gain

The training by communications experts

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Program • The basics for a spokesman • The professional needs of a journalist • Relations with the media

• General guidelines to face an interview • Press tips: “Do´s and Don´ts” • Type of messages • Facing aggresive interviews • Taking control of the situation • Set, scenary and turns to speak • Formalities while being in front of a camera • Non-verbal communication • Body image optimization • Appearance and aesthetics • Effective voice use

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www.leadermediatraining.com 2333 Brickell Avenue, ste. H1 33129- Miami, Florida Tel: +1 305 448 73 93 info@leadermediatraining.com

The training by corporate communication and policy specialists


Lider Media Training Brochure - English Version