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The Alliance Revolution The New Shape of Business Rivalry


Introduction • More than we ever anticipated, alliances among firms are changing the way business is conducted.


Introduction • The reasons are clear, companies must improve their outcomes and performance in an ever more complex and rapidly changing businesses.


Important • And one of the best alternatives to succeed in this new world is to establish alliances and other kind of contribution systems to overcome the main market barriers.


Alliance - Definition • A close association of nations or other groups, formed to advance common interests or causes. • A formal agreement establishing such an association, especially an international treaty of friendship.


Alliance - Benefits • It creates new units of competition. • The flexible capabilities of these alliances can give advantages over main competitors. • It can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players.


Alliance - Downsides • The establishment of Trust Organizations. (Keiretsu) • Different Long Term Strategies. • Disagreements. • Big level of business/technology exposure (Know-how Share). • Knowledge flow. • Management Problems.


Alliance - Conclusion • Alliances are important tools for any company to achieve new positions inside the market place. • But it is a dangerous path that a company should know how to lead, to avoid its own destruction.


Lico Reis Consultoria & LĂ­nguas Prof. Roberto Lico Reis www.licoreis.com licoreis@licoreis.com E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: Licoreis

The Alliance Revolution  

A short presentation about the Book - The Alliance Revolution

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