TOTAL LICENSING NEW EUROPE
RAFA WILL PRESENT NEW RUSSIAN ANIMATION FOR THE FIRST TIME AT BLE Russian Animated Film Association (RAFA) was organized in 2012. Among the founders of the Association are Yuriy Norshteyn Fund, Soyuzmultfilm studio, an animation film school SHAR. The association includes studios: RIKI (Kikoriki, TV series), Animaccord Animation Studio (Masha and the Bear, TV series), Airplane (Fixies, TV series), Toonbox (Qumi-Qumi, TV series) and Russian best art-house animation studios. RAFA members create and produce many bright and interesting animation films each year. 3D and 2D in full-length segment, a lot of TV series and short art-house projects are produced every year. The RAFA main goals are to build animation industry in Russia, attract state and private investments, participation in legislative initiative for animation industry developing in Russia, to grow level of educa-
40 YEARS OF THE CHILDREN’S SERIES VIC THE VIKING Studio 100 will celebrate 40 years of the much-loved children’s animation series,Vic the Viking, at Brand Licensing Europe. The 40th anniversary of the 2D classic Vic the Viking series will see a host of celebratory events taking place throughout the year. This autumn, a new CGI series of Vic the Viking is also set to launch, and has already been sold to 60 countries worldwide. To kick-start the 40th anniversary celebrations, Studio 100 will be hosting a Vic the Viking themed drinks reception on stand (D010) at BLE
tion for animation professional staff, support technical re-equipment for studios, promotion of the Russian animation achievements in Russia and abroad. The Association is open to cooperation with the world’s largest animation communities, distributors, companies, studios and government organizations to develop, promote and co-production of animated films and TV series. RAFA will take part at Brand Licensing Europe for the first time. At the Booth dozen different animation studios will be presented. New Russian animation has a lot to show. At present time, Russia is actively developing as the market for licensing. There are more and m ore cartoon heroes.Varieties of animation brands for licensing are surprising. Masha and the Bear are among very popular Russian animation brands. These popular cartoon heroes were born from authentic Russian fairy tales. Their TV series has already won the children’s audience in Russia and are becoming more and more popu-
giving guests the opportunity to learn more about the brand, global licensing opportunities and the new upcoming CGI series. The 40th anniversary celebration will also be supported by a dedicated social media campaign across different platforms including a special Vic the Viking Anniversary Facebook page, website and viral videos hosted on You Tube. Based on Runner Jonsson’s book, the original series of Vic the Viking enjoyed worldwide broadcast success in the 1970’s and inspired musicals and movies across Europe.Vic the Viking’s story welcomes children on board the Drakkar to sail the seven seas and share the adventures of the Viking crew! The shipmates often find themselves in perilous situations and the Vikings instinctively try to settle their problems with force. Vic, our resourceful little hero, prefers to
lar around the world. Also Soviet classic animation heroes that were made by greatest Soviet artists like Yuriy Norshteyn and Fyodor Khitruk are still very popular. You can find Kikoriki among the most recognizable Russian animation characters abroad. The adults and children audience love them. The big licensing potential is in Fixies from education Russian TV animation series and in Belka and Strelka, whose are patriotic astronauts and Gagarin followers and dogs. Also cosmopolitan Qumi-Qumi characters from Toonbox studio, original animation characters based on Tatar national fairy tales heroes created by Tatarmultfilm studio will be very interesting for licensing worldwide. Feel Russian hospitality, exam Russian animation brands for licensing. RAFA - Booth D125.
seek peaceful resolutions and uses quick-thinking to get them out of trouble! Vic, the ingenious little hero who relies on brain power to untangle the most complicated situations, has had long-lasting success since 1974 and has seen more than 60 licensing partners for the 2D classic series in German speaking countries mainly. The new CGI animated series of Vic the Viking has been produced by Studio 100 Animation in France and Flying Bark Productions in Australia and will air this autumn in France (TF1), Belgium (Kidz RTL) and Netherlands (Z@ppelin), supported by a new global licensing programme. As part of the 40th Anniversary celebrations, Studio 100’s theme park, Plopsa La Panne in Belgium opened a new Vic the Viking zone within the park this summer, including two brand new Vic themed attractions and a restaurant. The new zone’s opening led to a four per cent increase in footfall at the theme park this summer.
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