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Liane Aboitiz

graphic design portfolio

San Francisco, CA 94109 310.491.8479

liaboitiz@gmail.com


liane aboitiz BIOGRAPHY In the fast-paced environment of the technology-driven and modern world today, what is considered the “latest trend,” seems to dictate what is deemed successful design. My personal design philosophy is all about staying true to oneself, which stems from my cultural background of growing up in the Philippines. Being proud of who I am and where I come from inspires me and serves as the backbone for my creative outlook as designer, and ultimately, as a person. I work with clean lines, bursts of color and varied textures to create graphic art that is meaningful, functional and balanced. Growing up in a third world country has exposed my mind to think creatively, as I am more aware of the world in a larger perspective. My inspiration started from my upbringing in the island of Cebu. The small yet vibrant city thrives in an admiration of Filipino culture, infused with western influences. I appreciate how the city of Cebu was developed without completely changing its natural surroundings to accommodate the modern world. I was drawn to the balance of both city and nature, and respect how the people still carry around much of their culture. An avid traveler, I try and immerse myself in the people and cultures around me. My experiences have allowed me to mature and learn, where I try not to consider what is different as “foreign,” but rather as what I can gain as inspiration from. The reason I am passionate about design is because I believe it has the ability to convey a particular vision and attitude through the harmony of words, colors, shapes and textures. I love how as designers, we have the power to influence ideas and rouse both controversy and creativity. My purpose as a designer is to successfully express a concept and communicate emotions through my work. I aspire to be perceived as a designer who is humble, passionately driven and inspired. I believe that an effective design should develop from not only from the appropriate needs of the client, but through collaboration with the vision of the designer. I design with a sense of playfulness, using both typographical and visual elements to create layouts that are functional yet have an overall sense of balance. I believe in the notion that a design as a whole should have rhythm and a sense of equilibrium. I act with this sense of stability to create a work of art that has direction and attraction. I rarely go with what is considered typical or safe, but try and push the boundaries to design without limitations.


POSTER

Women’s Conference Poster Adobe Photoshop

(310) 491 8479 liaboitiz@gmail.com


Mt. Hibok-Hibok Camiguin, Philippines

Camiguin Island, more than 12 miles away from Mindanao, is shaped as a pearl. The island is one of the top 25 tourist destinations in the Philippines.

plan your island visit at www.camiguintours.com

Camiguin Tours Benoni Beach Camiguin, Philippines

come as you are.

plan your island visit at www.camiguintours.com

PHOTOGRAPHY

Camera: Canon EOS 500 D Location: Camiguin, Philippines Adobe Photoshop and Illustrator

(310) 491 8479 laboitiz@gmail.com


PRIMAL TRIBUTE

PRIMAL TRIBUTE Store Layout full length mirror individual dressing rooms for privacy

clothes rack

mannequin

glass accesories case with a wooden crafted base

leather covered stools

black leather couches serve as a lounge area for customers

fitting room

glass display case

display

stock room stone fireplace (electric/gas)

main entrance to store features double doors made of antique wood

display

display

wooden rectangular pillars

marble payment counter

materials leather

marble

glass

dark wood

IDENTITY SYSTEM

white wood

Primal Tribute Clothing Line Adobe Photoshop and In Design

(310) 491 8479 laboitiz@gmail.com


PRIMAL TRIBUT E

CATALOG

Primal Tribute: A Men’s Clothing Brand: Adobe In Design

(310) 491 8479 liaboitiz@gmail.com


POSTER AND OUTDOOR GRAPHICS

Free Yourself: Anti-Drug and Alcohol Awareness Adobe Photoshop

(310) 491 8479 liaboitiz@gmail.com


The San Francisco Food Magazine

MAGAZINE

Yum SF Magazine Adobe In Design

(310) 491 8479 liaboitiz@gmail.com


CATALOG

Crate and Barrel Adobe In Design

(310) 491 8479 liaboitiz@gmail.com


BOOK JACKET REDESIGN

Speak by Laurie Halse Anderson Adobe Photoshop and Illustrator

(310) 491 8479 liaboitiz@gmail.com


organic

PACKAGING and Logo REDESIGn

Xocolat Hot Chocolate Adobe Illustrator

wicked

old fashioned

(310) 491 8479 liaboitiz@gmail.com


PACKAGING Redesign Advertising Campaign

Whole Foods Granola Cereal Adobe Photoshop

(310) 491 8479 liaboitiz@gmail.com


MARIPOSA Mariposa is a new woman’s fragrance company that is specially designed for the lavish woman. The client’s personality is style-conscious and self-possessed. It speaks to the woman who knows what she wants and can afford the best of what is out in the market. The logo was designed to convey a sense of gracefulness and femininity. The colors used are lavender and a mix of red hues. The lavender suggests the softer side of a woman, while the red hues communicate the passionate nature of a woman. Organic lines are used to create a logo that abstractly resembles a butterfly to give off an exclusive feel.

LOGO

Mariposa Women’s Fragrance Adobe Illustrator

(310) 491 8479 laboitiz@gmail. com


Regenerate

Regenerate

Regenerate is a moderate risk mutual fund focused on investing in renewable energy sources. The logo aims to represent the Regenerate concept of an investment firm that is centered on renewable energy solutions. The geometrical shapes indicate a firm standpoint as a business and towards their goal towards clean energy. The use of green also represents their attitude towards a “greener energy alternative.� The circular shapes signify unity of the company as a whole and as a tribute towards the renewable energy concept. The blue square promotes a feeling of security and comfort, which describes the environment of the company.

LOGO

Regenerate Adobe Illustrator

(310) 491 8479 liaboitiz@gmail.com


Travel Lux Travel Lux is an agency that specializes in providing their clients with the most excellent luxury travel services. The sans serif font evokes a modern and sophisticated sense, synonymous with the agency’s service. The icon of a ship’s steering wheel signifies not only cruises, but also their steadfast commitment to the needs of the customer. The diamond on top of the letter ‘x’, indicates the desire of luxury. I chose a a deep purple to represent the the companies belief in their profound passion for luxury travels. Travel Lux believes that traveling and planning for your trips should be comfortable and easy, and our client reflects this philosophy of always providing exceptional service to our customers, making their travel preparations seem effortless.

LOGO

Travel Lux Cruise Agency Adobe Illustrator

(310) 491 8479 liaboitiz@gmail.com


dynamix

organic energy drink

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dynamix

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e

Pulse is a beverage company that creates organic energy drinks that are beneficial to an individual with an active lifestyle. A subbrand of Pulse is Pulse “dynamix,” specifically designed for athletes. The name “Pulse” stems from the literal translation of a “heartbeat,” which conveys the idea of body, strength and movement. “Pulse,” relates to this idea by being perceived as a brand that gives a natural source of steady energy that works with ones body.

LOGO

Pulse Organic Energy Drink Adobe Illustrator

(310) 491 8479 liaboitiz@gmail.com


Liane Aboitiz

graphic design portfolio

San Francisco, CA 94109 310.491.8479

liaboitiz@gmail.com


Liane Aboitiz: Designer Portfolio