2022 MEDIA KIT
LET US HELP
BUILD YOUR BRAND
redstonemediagroup.com
ABOUT US
2022 MEDIA KIT
Redstone Media Group is an industry innovator and multimedia powerhouse with over 23 years of experience in the pet, equine and veterinary markets. As the publisher of North America’s leading health and wellness magazines for pets, horses, and veterinarians. RMG empowers consumers, pet store owners, breeders, groomers, veterinarians, vet techs, innovative practitioners and distributors turn to its publications for the most trusted leading edge content.
SNAPSHOT
23+ 23
YEARS OF SERVICES
6,000+ 500,000 6,000 500,000+ 1.4 Million+ Million 10 Million+ Million ARTICLES PUBLISHED
DATABASE CONTACTS
PRINT & SOCIAL FOLLOWERS
ANIMALS HELPED
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MORE THAN JUST A PUBLISHER OF GREAT MAGAZINES.
2022 MEDIA KIT
We’ve evolved into a boutique agency hyper focused on the pet industry. Redstone taps into the most lucrative and fastest growing segments of this market to position our clients in front of consumers to build awareness and drive sales. Our team of digital marketers, designers, writers, social media managers, web/app developers are unceasingly focused on getting your business results.
Boutique Marketing Agency Publisher Content Developer
Digital Educator Industry Influencer Champion for the Quality of Pets’ Lives Virtual Conference Producer Charity Fundraiser Website & App Developer
ALL OF THE ABOVE
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THE MOST TRUSTED VOICE IN THE INDUSTRY
2022 MEDIA KIT
We are not about clickbait, fear tactics or sensationalism. From our beginning back in 1999 our mission was to create and deliver the absolute most reliable, unbiased health and wellness content allowing readers to determine what was best for their family. Redstone is the real deal. Original content based on the latest information by the industries smartest and most innovative minds professionally crafted and edited by our inhouse team.
TESTIMONIALS “Working with Tim and his team at Redstone Media Group was a pleasure — they are a talented group of writers and content creators who onboarded extremely quickly and made my job as a marketer much easier. And their level of writing is on par with the best consultants I’ve ever worked with! I look forward to working with them again in the future!” — N. BURROW | BRAND MANAGER, SOLID GOLD
“We have been working with Redstone for over 2 years and can’t say enough about how great they are… new ideas…. they think outside the box and understands how to maximize a brand’s exposure, while staying true to readers’ expectations.” — T. SHAW | MARKETING DIRECTOR, CARGILL NUTRENA
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LASER TARGETING YOUR AUDIENCE
2022 MEDIA KIT
Springboarding from our proprietary list of organic followers, our Media Aggregation Program uses the latest technology to scrape and sift through multi-media channels to find the right target for your company, delivering metrics and adjusting tactics throughout the journey.
Pet Owners Pet Retail Owners Veterinarians Breeders Groomers Vet Techs Innovative Practitioners Distributors & Manufacturers
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MARKETING POWER
2022 MEDIA KIT
Redstone offers a full range of marketing options to reach your desired target audience giving you tactical control over messaging, timing and budget.
DIGITAL MARKETING WEBSITE
SOCIAL MEDIA
Editorial Coverage Advertising Placements Custom Content Website Creation & Updates Landing Page Development Content Sponsorship Branded Roadblocks Custom Landing Pages Embedded Video
Contests & Sweepstakes Lead Generation Programs Advertising Campaigns Content Development Client Social Media Management Impact Video production Coupon Offers
VIDEO PRODUCTION
E-Newsletter Sponsorship & Ads Content Placement Custom E-Newsletter Development
E-Learning- Consumer & Trade Focused Corporate & Product Education/Sales Story Telling & Interviews
PRINT MARKETING Editorial Coverage Advertising Placements Product Pick Feature In The News Promotion False Covers & Belly Wraps Product Placement Contests & Couponing Business Profiles
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BRAND TRACKER
2022 MEDIA KIT
Grow sales and brand awareness by ensuring retailer knowledge of your product and in-store positioning are consistent and optimal.
PROBLEM
SOLUTION
Your sales at bricks & mortar retail locations have leveled off or are declining and you are not sure why or you suspect something isn’t quite right with your retail program.
Get boots on the ground to conduct a real-time evaluation of what retailers are actually saying about your product to their clients and how your product is positioned in the stores versus your competition. Then build a retailer focused product education program that guarantees consistent messaging and enhanced retailer loyalty.
IDENTIFYING THE PROBLEM
Redstone Media Group’s “Brand Tracker” program is a variation on the Mystery Shopper program designed to give you actionable information and solutions. Retail staff come and go and distributors are not diligent about product positioning at the retail level so it is vital that you have control over retailer relationships and how your product is being represented.
CHOOSE STORES:
You decide on the specific retailers or geographical region of retailers where you would like to have your “Brand Tracked.”
BOOTS ON GROUND:
Redstone deploys its trained team to evaluate each retail location based on your customized list of variables.
METRICS REPORT:
Redstone will generate a report outlining how each location scored showing where the gaps or issues are that need to be addressed.
EDUCATIONAL PROGRAM:
Redstone will create a customized product education eLearning Program that will enable consistent product knowledge and incent loyalty throughout your retail partners.
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BRAND TRACKER
2022 MEDIA KIT
THE E-LEARNING SOLUTION
WHY CREATE AN eLEARNING PROGRAM? Running a business is hard, especially when you have a network of retailers nationally or even globally. The challenge is ensuring that retailers are being educated consistently about your product/s in a way that they will remember, as well as consumers being told the same information about your products no matter where they are purchasing them. The only way to effectively duplicate your message is by creating a professional educational program with an incentive that encourages staff to engage in learning. A program like this has the power to create brand loyalty.
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Redstone will create your customized program along with a retailer implementation plan to ensure retailer owner/staff acceptance and utilization.
What is Included with a Redstone Media Group eLearning Program? 3 3 3 3 3 3 3 3 3 3 3
Customized eLearning Program strategy and program blueprint Pre-recorded welcome to viewers from Company Leader e-Learning content about product or service (Max 15 minutes in most cases) Content creation & editing Animated Logo Reveal Voice-over and backing music Flying text and supportive product / educational imagery or video Intermittent quizzes depending on length Test at the end of program to ensure viewer participation and trigger reward Online Hosting of eLearning Platform Monthly or on-demand real time metrics reporting to ensure retailers and staff who have completed program are issued their incentive as well as identify those stores that are truly engaged in selling your products 3 Retailer Implementation Strategy 3 Ongoing program modifications and updates as required
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WEBINAR PROGRAM
2022 MEDIA KIT
Instead of trade shows costing you additional tens of thousands of dollars and creating a time consuming and labor-intensive proposition, RMG will develop and manage the perfect solution….an educational webinar or even R.A.C.E approved C.E. accredited! Webinars will be aimed at getting your products & educational content directly in front of your audience, enticing them to purchase your products directly. It also allows them to ask any questions they may have before making their purchase via a live Q&A session. Webinars will be promoted and presented on a specific date just like a trade show and then hosted online for free On-Demand viewing.
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YOUR COMPANY WILL Create a 50-minute pre-recorded lecture based on RMG provided template that is educationally focused and sponsored by your company. Provide post-lecture questions which need to be answered by attendees before C.E credits are awarded, ensuring maximum audience attentiveness. Provide live chat and post-lecture Q&A. Include a product offer.
• • • • • • • • • •
REDSTONE MEDIA GROUP WILL Provide your company with “How to build a Webinar” template. Design and manage each Webinar. Develop custom introduction and closing, including logo reveal, imagery and sound. Format and develop post-lecture test based on questions provided. R.A.C.E approve lecture, as RMG is a certified R.A.C.E. education provider. Market and attract viewers to each Webinar through a specific multimedia strategy. Provide C.E. certifications to Veterinarians in attendance who pass the post-lecture test. Capture database and attendee information and provide metrics reports to your company. Communicate your “Special Offer” to attendees. Host On-Demand version of webinars on Animal Wellness Academy for veterinary access.
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BRANDING & PACKAGING STAND OUT FROM THE CROWD
2022 MEDIA KIT
Strong, consistent branding is key to the success of any business. Having specialized in branding for over 20 years, Redstone can assist you in developing a strong branding strategy or work with current programs for a consistent voice throughout all marketing ventures. Whether it’s brand awareness, sales, or lead generation, our team is committed to building trust and authenticity with your consumers to help you reach your goals.
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WHAT WE CAN DO Product Packaging & POP Displays Logo Re-Design Business White Papers Business Cards Tradeshow Backdrops Website Updates
BEFORE
AFTER
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ANIMAL WELLNESS REACH CONSUMER PET PARENTS & PET INDUSTRY PARA PROFESSIONALS
2022 MEDIA KIT
Animal Wellness has been leading the charge and influencing the natural pet movement with original health and lifestyle content since 1999. Read cover to cover and scrolled through by the “Whole Foods” crowd providing highly engaged consumers & retailers everything they need to know to make the best choices for their animal companions and clients.
DEMOGRAPHICS
SOCIAL MEDIA REACH
100% Own Dogs 85% Own Cats 92% Female Readers $90,450 Household Median Income 75% College Grads 82% Home Owners 100% Purchase Natural Products
475,000 Facebook followers 11 MILLION max reach to date *100% Targeted… No clickbait
WEBSITE 150,000 monthly unique visitors 3:10 Avg Time on page
MAGAZINE DISTRIBUTION Print: 30,000 Digital: 200,000 Frequency: Spring, Summer, Fall, Winter
EMAIL DISTRIBUTION 300,000 eNewsletters & eBlasts Consumers, Para-professionals, Retailers, Vets, Manufacturers, and Distributors
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IVC JOURNAL REACH INNOVATIVE VETERINARIANS
2022 MEDIA KIT
IVC Journal has championed for absolute best methods for pet wellness. We are laser focused on the most important innovations, methodologies and veterinary practice education possible. Our fundamental philosophy is to provide a platform for learning that does not judge or preach, but addresses education with an open minded, logical and unbiased approach. This uniquely innovative, inclusive style of sharing and learning respects scientific and evidence-based studies, with an end to providing the best possible care for each individual animal.
PRACTICE TYPE 92% Small Animal Private Practices 8% Mixed Equine & Small Animal Private Practices
DISTRIBUTION 25,000 Quarterly Print Distribution 50,000 Email & eNewsletter Distribution innovative practice
DIGITAL & SOCIAL 5,000 Social Media Followers 55,000 Unique Web Views Monthly
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EQUINE WELLNESS REACH EQUINE ENTHUSIASTS
2022 MEDIA KIT
Equine Wellness is recognized as the premiere publication to help educate a dramatically changing equine market. As the first and only innovative equine health magazine, Equine Wellness provides horse lovers with trustworthy information on health and horsemanship. Over the years, Equine Wellness has been changing the way horse owners and veterinarians have been treating equine health and overall care by focusing on the new and innovative options available.
DEMOGRAPHICS
SOCIAL MEDIA REACH
92% Own horse 4 Horses Owned on Average 94% Female Readers $109,440 Household Median Income 84% College Grads 91.5% Home Owners 78% Have 5+ Acres 52% Western Pleasure 35% Dressage/Hunter Jumper 100% Purchase Natural Products 84% Self Care of Horses
32,000 Facebook followers *100% Targeted…No clickbait
WEBSITE 450,000 Annual Unique Visitors 3:04 Avg Time on Page
MAGAZINE DISTRIBUTION Print: 35,000 Spring Digital: 40,000 Winter, Spring, Summer, Fall
EMAIL DISTRIBUTION 60,000 eNewsletters & eBlasts
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CANADIAN DOGS REACH DOG BREEDERS
2022 MEDIA KIT
Supported by leading breed experts, veterinarians, trainers, nutritionists and groomers, Canadian Dogs is distributed coast to coast and is the only breed specific magazine consumers trust. The magazine focuses both on the importance of researching and purchasing from qualified breeders, as well as raising your new best friend the healthiest way possible.
DEMOGRAPHICS 100% Own Dogs 95% Female Readers $97,650 Household Median Income 83% College Grads 91% Home Owners 100% Purchase Natural Products 5,000 Breeders
DISTRIBUTION 50,000 Print Annually 20,000 Digital Annually
DIGITAL & SOCIAL 75,000 Email & eNewsletter Database 15,000 Social Media Followers 300,000 Unique Web Views Annually
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AHVMA JOURNAL REACH HOLISTIC VETS
2022 MEDIA KIT
The American Holistic Medical Association is the mindful leader elevating the veterinary profession through the education and advocacy of integrative medicine. The JAHVMA is a place for veterinarians to publish research level articles related to alternative and complementary approaches.
DISTRIBUTION 1,500 Copies via the Print & Digital Platforms • 1 Print Issue/yr • 3 Digital Issues/yr • 1 Printed Pre-Conference Guide/yr • 1 Printed Conference Guide/yr
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CUSTOM CREATED CAMPAIGNS
2022 MEDIA KIT
Building a campaign is a journey that we go on together. Work with our team of experienced pet industry professionals to create the plan that ticks all the boxes. No matter what your specific goals are, Redstone has the skill and experience to deliver on time and budget.
OUR PROCESS Campaign Development
Client Brain Dump
Initial Discussion
— Final
Campaign Development
— Needs & Goals
— Phase 1
Tactical Plan Created — Phase 1
Redstone & Client Team Meeting
Tactical Plan Created — Final
Agreement of Services
Metrics and Milestone Meetings Client Sign Off
Redstone Team Gets To Work!
Campaign Evaluation
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LET’S GET STARTED
2022 MEDIA KIT
Get connected with our team of multimedia consultants to discuss our ideas outlining a targeted plan for success.
info@redstonemediagroup.com
CONTACT US
1-866-764-1212
www.redstonemediagroup.com
GET A FREE QUOTE TODAY!
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