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Inadditiontothis,forthandfifthvariablescanbeadded:completeunderstand-ingbythatreceiverandfeedbacktothecommunicatorModelsbasedonthe ShannonandWeaverDataTransmissionModelarethemostcommonlyusedcommunicationmodelsatthetechnicallevelandhavebeenusedextensivelyinother fieldsofstudyaswellFirstOnlineemberAcommunicationmodelischieflyaprocessinwhichinformationischannelled,thenOverviewoftheCommunication ModelSource:JackBermanMomentGettyImagesThelinearmodelofcommunicationdescribescommunicationasaone-way,linearprocessinwhichasender encodesamessageandtransmitsitthroughachanneltoareceiverwhoodesitAristotlearguesthatweshouldlookatfiveelementsofacommunicationeventto analyzehowbesttocommunicate:speaker,speech,occasion,targetaudienceandeffectLasswell’sModelTypeofChapterKeyTerms:Channel:Themedium usedtotransmitthesignalfromthetransmittertothereceiverLinearcommunication:ThetypeofcommunicationthatoccurswhenamessageflowsRegardlessof theadopteddefinition,communicationinvolvestwotypesofparticipants thesenderandthereceiver andtheprocessconsistsofthefollowingelements: communication,code,channel,informationgap,noise,feedback,andasystemofreference(Potockietal.,p)Thebasicrepresentativemodelofcommunicationis usuallyconceptualizedasaone-wayflowprocessconsistingofasender,messageandreceiver(seeFigure)Feedback:Areturnmessagesentfromthereceiver backtothesenderTheinteractionalmodelofcommunicationdescribescommunicationasatwo-wayprocessinwhichparticipantsalternatepositionsassender andreceiverandcommunicationmodelSimplestmodelofcommunicationchapterarethetransmission/linear,interactionandtransactionmodelsofcommunication ThebasicrepresentativemodelofcommunicationisusuallyconceptualizedasaoneSelectedmodelsofcom-munication,thosemostadequatefromthepointof viewFiguresLinearModelofCommunicationInteractionalModelofcommunicationprocessistheflowofinformationfromonepersontoanother(Axley,2, JessicaRöhner&AstridSchütz.Linear.Aliimpact.Brief:PublicspeakingcanbebetterCommunicationModelsandTheories.LinearLinearModelof CommunicationInteractionalModelofCommunicationTransactionalModelofCommunicationHolisticProcessofCommunicationCommunicationSurroundsusall DailyinMyraidandComplexWaysBriefDescriptionModelTransmissionModelofCommunicationIn,ShannonandWeaverfirstdescribedthetransmission,or linear,modelofcommunicationwhichconsistsofasendercreatingamessagewhichtheysendtothereceiverwithoutanyfeedback(seeFigure)Aristotle’sModel