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Hey it’s Naidy here! I’d like to express my deepest gratitude for grabbing your free report: Affiliate Monster Lite. This is the “lite” version of my awesome affiliate marketing blueprint, Affiliate Monster. I’m giving you the first three chapters of the course. If you like my product to your liking and would like to get the full product, I’ve inserted the link at the end of the report.
Thank you very much for choosing to embark on a journey to greatness, and while not everyone is going to make it to the end, those that do will make a lot of money. I named this course Affiliate Monster because by the end of this course, you will learn how to be a super affiliate, and all your competitors will fear you as if you were a monster.. (lol I know it’s lame but I had to come out with something :p) Anyways.. Let’s get down to business.
Chapter 1 : Introduction
What is affiliate marketing?
Before defining affiliate marketing, we must first understand the term “internet marketing”. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales. Basically, using the Internet to sell your products/services. There are many branches of internet marketing, including:
Email Marketing Pay Per ViewMarketing Pay Per Click Marketing Social Media Marketing Blog Marketing Video Marketing
Any many more... (Don’t panic if you don’t know the stuff mentioned above.. I’ll get to that later..)
Essentially, affiliate marketing is just one of those branches. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the
affiliate's own marketing efforts.
In laymanâ€™s terms, an affiliate is a virtual salesperson-When someone buys something from a merchant as a result of your actions, you get paid a commission. In the internet marketing world, an affiliate is also known as a publisher.
If you take a closer look at the definition of affiliate marketing, it states that the affiliate is either rewarded for bringing the merchant a visitor OR customer. This means that different merchants will have different criteria that must be met before a commission is paid to the affiliate.
Some merchants will only pay when affiliates bring them a sale(Cost per Sale-CPS) whereas others will pay when affiliates get the customers to perform a particular action(Cost per Action-CPA), such as entering an email address or filling in a a form. In this ebook, I will be covering primarily CPS affiliate marketing.
How do the merchants know which affiliate brought them sales/leads?
Each affiliate is given a unique affiliate link. When the affiliate gets visitors to click on their link to purchase something/take an action, a sale/lead signal will be triggered on the merchantâ€™s end and the affiliate will be paid a percentage of the sale.
Don’t worry, even if the visitor leaves your website, a cookie would have been placed in his/her browser during their visit and the sale/lead signal will be triggered if they buy/perform the action on subsequent visits.
Pros of being an affiliate:
You don’t need a big budget You can start a successful affiliate business with an initial investment of under $50. This is optimal for someone on a shoestring budget. If you want, you can do it for free but it’s really tedious. Anyways, since you bought this course, I assume you have the funds, however much or little, to invest in your business.
Broad selection of products You can choose to promote thousands of products available in the marketplace. This allows for great flexibility. For example, if you don’t believe a product delivers what it promises, you can opt for another one. Also, you have the option to promote multiple products to your customers, hence maximizing your profits.
Good to get your feet wet The skills and knowledge obtained by being an affiliate can be invaluable when you decide to create your own product or service. Remember, you only have to learn something once and it stays with you forever.
Don't have to deal with customer support,bookkeeping,etc.. You won’t have to deal with complaints, questions, refunds, and all the hassle associated with owning your own products. For example, if you choose to promote this product as an affiliate, I would have to deal with customer service, not you.
Cons of being an affiliate:
You don’t own the customer. Once the customer buys something/perform an action through your affiliate link, they are practically owned by the customer. They are automatically subscribed to their email list, and are then sold other products/services. In the course, I will teach how to build an email list while promoting affiliate offers.
Lack of control. If the merchant suddenly closes down his product/service(more prevalent in CPA marketing), you’re in trouble. Your income stream is predicated on the merchant’s existence. Having said that, there’s an inherent risk in every business model and there are many ways to alleviate this risk.
***Now that you understand the basics of affiliate marketing, you are ready to build a profitable and sustainable online affiliate business. Before proceeding, it is imperative to know that everything you do in your business should be to facilitate two things, and two things only-Traffic and
conversion. (more on this later) Nothing else matters. Keep this engraved in your mind. Ready to make money? Letâ€™s go!
Chapter 2: Choosing Your Niche
What is a niche?
A niche(pronounced either “Nitch” or “Neesh”) is the subset of the market on which a specific product is focusing. Choosing the right niche is crucial if you want to be a successful affiliate.
I realize that 9 out of 10 times, people will not understand what a niche is when presented with the explanation above. Most people will understand it when an example is given. Here they are :
Example 1 : Market: Health and fitness Niche : Muscle building Sub-niche: Muscle building for men Micro-niche: Muscle building for men over 40 Micro-micro niche : Muscle building for men over 40 who have kids
Example 2 : Market: Relationship Niche : Dating Sub-niche: Dating for men Micro-niche: Dating for men over 40 Micro-micro niche: Dating for men over 40 who have kids
Now, you may be wondering : “why don’t I just target an entire market so
that I can achieve maximum profits?” How I wish that was the case. It sounds counter-intuitive, but by targeting everyone, you end up targeting no one. Before starting a business of any kind, you must first define your audience.
Let me tell you three hypothetical stories to illustrate the importance of defining your audience and choosing the right niche:
Paul intends to open a store selling kitchenware. He opens his store, and stocks his warehouse with every type of kitchenware available, from ovens to pots and pans. His first week went well. Sales were average. After a week, sales began to decline, and after a month, he had zero sales. Why is that? After some extensive research he found out that Walmart had opened up a branch distanced one mile from his store. Turns out all his previous customers now shop at Walmart because they had lower prices and a wider variety of kitchenware. Mr.Paul couldn’t compete with Walmart in terms of price and variety, and ended up closing his store. He loses his primary income stream and is now broke. He loses his wife and kids, and now suffers from depression. He kneels to the ground and shouts : WHY DIDN’T I DEFINE MY AUDIENCE!!!
Tony, a friend of Paul who too had a kitchenware store, heard about Paul’s story,and was determined not to make the mistake of not defining his audience. He pledged to stock only one type of kitchen appliance that would appeal to only one group of people. He filled his store with a special toaster that could only toast brown Arepa bread with the thickness of 3.512312^13 inches. Tony said to himself: “Paul you fool, you should have chosen a mirco-micro niche like me! Soon, hundreds of targeted customers will swarm to my store to buy my special toasters!”. Days passed, all the customers that entered his store left empty-handed. Months passed. Surprisingly, Tony had 2 sales, but obviously, it wasn’t enough to cover his expenses. And like Paul, Tony ended up poor and miserable.
After witnessing the demise of Paul and Tony’s businesses, Albert decided to be smart about his strategy. He knew the best way to succeed in the kitchenware business was to choose a sub-niche that would target a particular group of people in the market(avoiding Paul’s mistake), while appealing to a wide-enough audience(avoiding Tony’s mistake). He opened a store that only contained toaster ovens with a few brands. Sure enough, Albert got rich in no time, and is grateful for avoiding Paul’s and Tony’s mistakes. When asked about the reason so many customers were buying from him, Albert replied: “By only carrying toaster ovens, I establish myself as the go-to guy for toaster ovens; And though Walmart sells them at a lower price, people still buy from me as I’m perceived as an authority in
toaster ovens. However, I was careful not to be too targeted in my approach to ensure a demand in my sub-niche.”
After reading the three stories, I don’t have to ask you whose shoes you would want to be in. The three stories emphasize the importance of market research and niche selection. It’s vital to choose a sub-niche that is targeted enough but not too obscure that there’s no market for it. In some cases, a sub-niche may still be too general. In which case, you might want to choose a mirco-niche of that market instead. Later on, I’ll show you how to gauge demand.
Now, it’s time to get our hands dirty. Remember, don’t panic if you get stuck. Read the guide thoroughly and implement the methods.
When it comes to niche selection, you’ve probably this advice: “follow your passion”. While there is merit to this advice, just because one is passionate about something, that doesn’t mean there’s a market for the thing he/she is passionate about. Now, this certainly deserves a separate story, a funny one at that, but I’ll spare you the details ;) My advice is to first follow the green, then follow the dream. Find multiple profitable niches, then select the one that you have an affinity for.
The first step is to find a broad niche that you might want to target,and then
drilling down to a sub-niche Examples of niches include weight loss, nutrition, parenting, law, relationships and self help.
The big three I highly suggest you find niches in these three markets: Health&Fitness, Making Money, and Dating. These are evergreen markets, meaning the demand for them will never cease to exist. Remember : People always want to be rich,loved,and healthy.
Finding your niche: Using Magazines Magazines are a great way to find profitable niche. A magazine with a subscriptions and retail distribution typically cost between 6 million and $9 billion per year to publish. Magazines publishers will only print a magazine when they know that there is an audience for that niche and that advertisers are willing to spend money to reach them. 1.) Go to magazines.com. One of the easiest ways to find magazines already sorted by niche is Magazines.com. At the top of the screen you will see an “All Categories” tab which if you click will present you with a list of different topics.
2.) Click on one of the categories, click on one of the magazines, and identify the niches. Try to select about 5 niches. For example, in the Health&Fitness category, I chose this magazine. It’s titled Men’s health with a male model. The apparent sub-niche would be “muscle building for men”. Easy, right?
ď Ź Using Clickbank.
Signing up: 1.) Go to Clickbank.com 2.) Sign up for an account
3.) Fill up all the required information on the sign up form.
4.) Check your email inbox and confirm your email address
5.) Log in.
6.) Go to the marketplace.
7.) Click on one of the categories. For example, Iâ€™ll choose E-business and E-marketing
8.) Now youâ€™ve got a wide array of sub-niches to choose from. Easy!
ď Ź Using Google Keyword Planner
Note : Please grab a cup of tea before proceeding. This method is slightly more complex than the previous methods. If youâ€™ve found your sub-niches,
great, you can skip this. If not, make sure to follow the instructions to the letter. Google's keyword planner tool is an excellent way of not only finding great niche ideas but also how many people are interested in these topics. To use the Google keyword planner tool you will need to have first register a Google Adwords account. The does not have to have any money credited to it. You can even have been banned from Google Adwords and still use the Keyword Planner Tool. 1.) If you havenâ€™t done it already, create an account at https://accounts.google.com/SignUp
2.) Login to your Adwords account at adwords.google.com
3.) Select the first option.
4.) To use the Google keyword planner tool to find niches you need to enter
what are called seed words. Examples of good quality seed words include:
* How to fix * How to cure * Start a * How to get rid of * How to become a * Treating * Make a * Learn to This will give you back a list of related search terms that people enter into Google. This method is powerful because these search terms indicate need. If you want to make a lot of money you need to solve a lot of people’s needs. Here’s an example. I’ll search for the seed keyword “how to cure”
5.) Select:Keyword ideas, then click download. Make sure to select Excel format.
6.) Open the file with Microsoft Excel or other spreadsheet softwares. You can use Google Spreadsheets if you donâ€™t have Excel.
7.) To make things tidier, clear all the information except for the data in column B(the keywords)
8.) Highlight the entire column and press select Data. Then, sort by descending order.
9.) Scroll down, and copy all the keyword phrases that contain the term “how to cure”
10.) Voila! You’ve got your search terms. Now, remember that these are not niches/sub-niches. These are search phrases that indicate a need. We need to convert these phrases into a niche. See the below example.
Don’t be afraid to add more variations. For example, cure acne for adults/teenagers/children/men over 40/women over 40. We will be gauging the size of the niche later on.
Obviously, there’s more than one way to skin a cat. If you know of other methods, go ahead. Make sure to collect at least 10 niches. Selecting your niche By using these resources you will be tapping into into the millions of dollars that these companies have already spent on market research. But, before we set invest our time and money into developing a niche we want to be absolutely certain that it is going to be profitable. Here are some of the techniques that you can use to confirm the demand in a particular niche.
Google Keyword Planner If you didn’t use the keyword planner to do your niche research, please refer to the Google Keyword Planner tutorial above for a clearer understanding of what I’m about to outline below. 1.) Search your key term in the search box. For example, if your sub-niche is “weight loss for women” type that into the search box. 2.) You can also see how many people each month are searching for a particular search terms. This will give you an idea of the relative popularity of a particular keyword term. If you see numbers above 1000, that’s a good
ď Ź Using Quantcast Another way to determine the demand in a particular niche is to look at how many visitors some of the most popular sites in that niche are receiving. 1.) To find these websites simply perform a search and write down the URLs for the top 10 websites for that particular search. Take note whether there are Google Adwords ads. This means there are people spending money in this sub-niche. And people wouldnâ€™t be spending money if there wasnâ€™t a market.
2.) Then, go to Quantcast.com and enter the URL one by one on the homepage search box.
3.) This will give you detailed information about the number of people that are visiting that particular website. Not only will you be able see how many people are visiting the website but you will usually get detailed demographic information. Included are the age, gender and educational background of the visitors to the site. This can be useful information when deciding whether a particular niche will be profitable and how to market to this audience. Itâ€™s a good sign if thereâ€™s a high number of monthly visitors to the site.
Do this for every sub-niche, and pick only 5 that satisfy these criteria: - The key term for the sub-niche has at least 3000 searches a month -There are Google Adwords Ads on the front page when the term is searched in Google. - The top 10 websites of your sub-niche have a high number of monthly visits.
Now, finally.. Out of the 5 sub-niches, choose the one youâ€™re interested in/passionate about. Remember when I talked about chasing the green, then chasing the dream? This is what I meant.
Chapter 3:Choosing your products
Once you have identified and selected a niche, it’s time to pick the affiliate products that you plan to market to your chosen niche. I can’t stress enough the importance of promoting only quality products to your audience. Sure, you could bombard your audience with terrible products, but you’ll instantly ruin your credibility; We’re in this for the long haul, so we want people singing our praises instead of hating our guts.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”- Warren Buffett
Here are 3 factors that you should take into consideration when deciding on a product:
1.) Relevancy This is key. When you’re trying to sell something, don’t think of yourself as a salesperson. Rather, think of yourself as a storyteller. The biggest question your audience will ask when presented with an offer is: “ what’s in it for me?”. Tell them. Don’t just sell a guide,sell a blueprint/formula; Don’t just sell a supplement, sell a miracle pill, etc.. you get my point. Always make sure the product you promote is coherent to the end goals of the niche market you’re targeting.
2.) Quality Need I say more? Make it a point to only promote products that you truly believe will benefit your audience. As I mentioned above, it builds trust and
reinforces your reputation.
3.) Profitability Various products offer a range of commissions. Some will offer to pay you a set dollar amount for services or sales, but the majority give you a percentage somewhere between 15 and 75. Make sure to choose the products that would give you maximum profits without compromising the other 2 factors above.
You can find thousands of digital products on the web that you could be an affiliate for. Below are some suggestions to get you started:
At this point, I assume you’ve signed up for a Clickbank account. If not, pleases refer to the tutorial above. All affiliates should know Clickbank. It gives you access to thousands of affiliate products. It makes it extremely easy for you to track your sales and you don’t have to worry about not getting paid.
Before you start promoting affiliate products, make sure to follow these steps: 1.)Verify/Edit your account information. Go to Settings>Account information
2.) Do the same for your contact&payment information
Doing this beforehand is important to ensure you get paid smoothly in the future.
Now, onto product selection.
1.) Go to the marketplace. 2.) Search for your sub-niche key term.
3.) Evaluate the top 10 products that appear. Make sure they satisfy the three criteria mentioned above:
For my hypothetical sub-niche, Iâ€™ve chosen weight loss for women. Letâ€™s take a look at the first product.
From the sales letter, I found out that the product, i.e. The Venus Factor, caters exclusively for women that want to lose weight. Perfect!
There are two ways to determine the quality of a product: 1.) Ask the product owner for a review copy. 2.) Read reviews online. Search for terms such as : “your product scam”, “your product review”, “your product fraud”, etc.. 3.) Also, you could try going to ripoffreport.com and search for your product name, and see whether it appears.
For the product Iâ€™ve chosen, there are many positive reviews and testimonials. The website looks professional, and they offer a money-back guarantee.
-Profitability There are three signs that dictate the profitability of a Clickbank product: Payout, rebill and gravity.
1.) Payout The payout for The Venus Factor is $41.37, which is 75% per sale. This is very good. I consider a percentage over 60% satisfactory.
2.) Rebill Customers of The Venus Factor will be rebilled in the following month, which is a plus for us.
3.) Gravity Gravity is an indicator of the number of affiliates getting paid promoting this product. Anything above 50 is good. In this case, The Venus Factor has a gravity of 535.16, which is phenomenal.
Ideally, you want to choose around 3-5 products.
To promote a product, simply press promote.
Then, copy down the affiliate link(save it at somewhere secure) and type in a tracking ID. A tracking ID is simply a “nickname” you give to that affiliate product so you can distinguish one product from another. You can enter anything you prefer.
Other affiliate networks
-Feel free to find products at other affiliate networks other than Clickbank. Each network provides in-depth tutorials. Examples of affiliate networks: -Commission Junction -Amazon -Clickbank -Shareasale -Warriorplus
In-House Affiliate Programs Some product owners prefer to have their own affiliate program because it gives them more control. You can easily find these affiliate programs using 2 methods : 1.) Run a simple search in Google for “Your sub-niche”affiliate program. Choose any of the results.
2.) Go to the website and sign up for their affiliate program.
3.) Different merchants will require you to go through different steps.
Typically, filling a form will suffice.
* If you know of popular products in your particular niche, you can either search for “product name” affiliate program OR “generic product of your niche” affiliate program (ex. For weight loss for women it would be ketone berry/garcinia cambogia/green tea extract affiliate program)
Again, like niche research, there are TONS of ways you find your product. Choose the one you’re comfortable with.
Final Words: Again, thank you very much for picking up your copy of Affiliate Monster Lite. I sincerely hope that youâ€™ve gained some value from this report. If you want to get a step-by-step, quality affiliate marketing blueprint, click here to get the full version of Affiliate Blueprint. In the ebook, I teach you how to build a profitable, long-term online business from scratch. If you can understand English and can follow simple instructions, you WILL succeed.
If you have any questions, feel free to shoot me an email at email@example.com.
To Your Success, Naidy Phoon.
Published on Feb 12, 2014
Published on Feb 12, 2014
It's a : -Quality Ebook with 40 pages of pure actionable content. -A step-by-step, EXTREMELY newbie friendly system that takes you by the ha...