BA (Hons.) GRAPHIC DESIGN
DESIGN PRACTICE 3
TO WHAT EXTENT DOES BRAND IDENTITY AND TYPOGRAPHY IMPACT UPON CONSUMER CULTURE AND BUYING TRENDS?
Dissertation GARY BARKER Tutor Rationale (200 words) 'Conceptual, illustrative and layout driven promotional and publication design combining type with/as image for print' I want to: 01. Develop a design practice geared toward print process and print based media. 02. Engage with screen-printing, publishing, layout and branding. 03. Approach each brief conceptually and enjoy the process through selecting subject matter that interests me. 04. Collaborate with other designers on the course and potentially individuals within the industry. 05. After this year work in an agency (LDN or LDS) where I can develop freelance work alongside a job. 06. Incorporate an element of illustration into my practice, although type will be the main focus. 07. Have a structured and more efficient routine.
Statement of Intent (200 words) In order to fulfil my rationale I will: 01. Utilise print based workshops and resources, both software based and manual based. 02. Work on at least one collaboration this module as a core brief. 03. Develop a strong relationship with design agencies, network and make contacts. 04. Attend talks and liaise with visiting professionals. 05. Work on briefs that will allow me to produce work that will enhance my portfolio. 06. Research into suitable areas of design and shortlist agencies that interest me/produce work that I aspire to.
Brief 1: AN ICONIC PUBLICATION (Title)
Aims of the brief: 01. To produce a publication / book (and develop supporting promotional materials). 02. Engage with screen-printing (although printing digitally is not being ruled out). 03. Illustrate using vector graphics. 04. Combine type and image whilst working on layout skills. 05. Cross media promotion; appropriating artwork. 06. Enhance portfolio through working with large amounts of copy (as recommended by Bivouac).
Brief 2: BRITISH LINGUISTICS THEORY (Title)
Aims of the brief: 01. Solely engage with the screen-printing process. 02. Work on a conceptual subject matter that appeals to me. 03. Potential to sell work at Leeds Book Fair (March 2011). 04. Have fun and aim for quick turn-around. 05. Illustrate using vector graphics.
Brief 3: WHAT ARE THE ODDS? (POKER INFO GRAPHICS) (Title)
Aims of the brief: 01. Respond to a conceptually driven / research integral brief. 02. Produce a piece of informative design illustrating statistics. 03. Work solely with layout. 04. Educate and inform. 05. Explore the potential of type as a significant primary aim; image as secondary. 06. Cross media promotion; appropriating artwork.
Brief 4: BOOK COVER COLLECTION (COLLABORATION) (Title)
Aims of the brief: 01. To collaborate with another member of the course. 02. Enhance portfolio through working with large amounts of copy (as recommended by Bivouac). 03. Work with stricter grid formats. 04. Combine type and image whilst working on layout skills. 05. Enhance portfolio through working with a commercial brief (as recommended by Morgan Agency).
General Comments Also working on a 5th brief alongside the core 4 which is aimed at branding / corporate identities. Aims of the brief: 01. Work with live clients. 02. Develop skills in brand identity and make connections with dissertation. 03. Work with pure typography. Competition brief is most likely to be ISTD.
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