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PRESENTS

BUILDINGS IN MOTION One million people per-day create the ultimate audience for one of the largest full-motion screens in New York City.

IT’S A VISUAL BLOCKBUSTER

INTRODUCING A rare opportunity for

to capture and brand a dedicated, exclusive landmark that pulses with the energy of the world’s busiest transportation hub.


WHAT

6,000 S.F. high-efficiency Mediamesh速 LED transparent architectural digital display that is among the largest in NYC

Breakthrough technology specifically designed for breathtaking full-motion video. It was made for trailers.

B U I L D I N G S I N M OT I O N


WHERE

The Port Authority Bus Terminal at 42nd St. and 8th. Ave. is where subways, busses and street traffic converge in Times Square.

One million impressions per-day in NYC’s theater district

B U I L D I N G S I N M OT I O N


WHO

Fox Pictures Sony Pictures NFL Mastercard Old Navy General Motors Canon Burburry Mini

And many more great brands growing greater in Times Square

B U I L D I N G S I N M OT I O N


HOW

Run any format with complete social media interactivity. Fully audited service operation and technical maintenance

MediaMesh full-motion video lets your stars shine

B U I L D I N G S I N M OT I O N


WHY

MPAA can own a landmark platform for movie trailers with a system of shared use and cost by it’s members. Shared usage creates compelling lease rates

MPAA can create a trusted destination with the promise of motion pictures

B U I L D I N G S I N M OT I O N


100% operational time; $4.9MM, annually

COSTS

50% operational time; $2.8MM, annually

two year rate-held lease

MPAA can own the corner and the minds of millions of movie-goers

B U I L D I N G S I N M OT I O N


Rate Details and reference material The target cost of this space is $6MM annually for 100% utilization which is 20 hours a day, 365 day a year. A current rate card follows.

B U I L D I N G S I N M OT I O N


Port Authority Bus Terminal Display Guidelines July/2012 “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris

“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris

B U I L D I N G S I N M OT I O N


Port Authority Bus Terminal Encoding Parameters - Content & Display Guidelines “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor

“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris

“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor

B U I L D I N G S I N M OT I O N

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