2nd International LGBT HUMAN RIGHTS SUMMIT SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES 12-13 October 2012 Cardiff - UK
Invest in your future Invest in human rights The International LGBT Human Rights Summit The International LGBT Human Rights Summit is the LGBT Excellence Centreâ€™s flagship event in the UK. The Summit is a two-day public event which includes plenary discussions, panel sessions, networking opportunities, and social events. All events are open to the public and take place at the Park Inn Hotel in Cardiff. Since the Summit was founded in 2011, the LGBT Excellence Centre has been successful in establishing, developing and retaining mutually beneficial relationships with media partners, sponsors and funders: a record we are very proud of.
WHY SHOULD I SPONSOR THIS EVENT?
The Business Case
Characterised by high brand loyalty, significant size, and high disposable income, the desirable LGBT demographic makes the opportunities highlighted in this proposal too promising to overlook. For these reasons, companies are interested in developing a practical strategy for the lesbian, gay, bisexual and transgender (LGBT) market.
Smart organisations and companies target the LGBT consumer market because of these unique attributes:
The International LGBT Human Rights Summit is the LGBT Excellence Centre’s flagship event in the UK. With its website, enewsletters, digital publications, along with its Facebook, Twitter, YouTube, and Issuu presence, the International LGBT Human Rights Summit allows businesses to reach out to LGBT audiences across the globe.
• 92% of LGBT people are likely to consider a brand that is known to provide equal workplace benefits to all of their employees, including gay, lesbian, bisexual and transgender.
Your business needs to reach this lucrative, valuable market and the Summit is the most effective, convenient, expert way of doing that: Focussing directly on its high-earning Summit audience, the LGBT community is a target market that would directly benefit your company - the Summit can offer a range of ways to successfully achieve this. Last year, the Summit attracted 70 speakers, 350 participants and 600 online viewers from 56 countries (128 locations) and our websites and online media received over 30,000 hits – this is without including shared links, email forwards, and inclusion in other websites, media, and newsletters! Because the LGBT Excellence Centre has such a broad audience and multi-channel presence, we are in a unique position to offer market access and knowledge to help our business partners get the best from the LGBT market.
• 81% of LGBT people are likely to consider a brand that supports charities or causes important to them. • 64% of LGBT people are more likely to purchase everyday household products from companies that market directly to gay, lesbian, bisexual and transgender people. • 20% of LGBT households have children, therefore LGBT consumers have more discretionary income to spend than the average family – this gives them more per capita buying power than many population segments. • LGBT consumers are more likely to consider purchasing a product from a company if their ad targets them directly. Source: Harris Interactive/Witeck-Combs Communications Survey, Jan. 2006
RESEARCH • Develop an understanding of the LGBT market • Connect with national and international LGBT organisations and companies • Identify trends and threats
ADVERTISE • Develop corporate responsibility • Develop brand awareness • Increase visibility • Target a lucrative audience • Change attitudes • Attract investments 2
SELL • Identify opportunities • Create leads and contacts • Recruit new customers • Increase employment • Diversify revenue streams • Increase shares value and profits
Official Programme Advertising 10,000 copies of the 68-page (210 x 297mm), full colour catalogue will be distributed, free of charge, in the Cardiff and South Wales area during September and October 2012. Distribution will include multiple outlets across Wales. The rates available in 2012 are as follows:
Back cover Inside back cover Inside front cover
£1,500 £1,000 £1,000
Full page Half page Quarter page
£700 £400 £250
LGBTEC Website Advertising The LGBT Excellence Centre’s website has secured more than 851,000 hits (92,826 unique users) since it was launched in April 2009. As the International Summit becomes one of the world's leading Human Rights Summits , traffic to the site has increased significantly. Please see table below for size availability and pricing details (all prices quoted are for a calendar month). Size of Advert
120 x 240 pixels
124 x 91 pixels
Individual Sponsorship Opportunities Available
Conference Bags Geared towards maximum brand visibility, delegate bags act as a ‘walking advertisement’ for any potential sponsor.
Conference Programme A must have for every attendee – this mini guide is extremely useful and very popular.
One of the most sought after packages, sponsorship of the conference badges exposes your brand to every attendee at the £1,200 conference.
Keep it simple but highly effective by sponsoring this small but vital item.
T-Shirts make a bold statement whilst providing a “walking ad” for you. T-shirts also continue providing valuable advertising after the event.
Both external and internal signage will ensure your brand is exposed at a number of key locations throughout the conference venue.
Insert in Delegates Packs Corporate literature insert in delegate cases. £100 per leaflet
Seat Drop Corporate literature placed on delegate seating prior to conference. £100 per leaflet
MAIN SPONSORSHIPS Sponsorship Opportunities The Summit has a number of sponsorship levels available which can assist your business or organisation establish and develop a relationship with the Summit’s audience. We can discuss individual aims and objectives in order to agree a sponsorship package mix from the benefits listed on the right tailored to your specific requirements and the needs of your organisation. The levels available: • Principal Sponsor (cash sponsorship valued at £20,000+) • Sponsor (cash sponsorship valued at £5,000+) • Partners (cash and in-kind deals below £5,000) • In-kind Partners (reciprocal deals)
Terms and Conditions: • Prices exclude VAT, payable at
standard rate • Charities and community
groups are entitled to a 50% discount on the rates • Logo must be provided in appropriate format for inclusion in conference materials • Exhibitors must set stands up by 8am on the morning of the conference and will not be permitted to dismantle stand until conference close • A 25% deposit is required on booking, made payable to LGBT Excellence Centre: the remaining balance must be paid by the 14 August 2012 • Promotional opportunities are limited and will be allocated on a first come first served basis.
Official Printed Materials Sponsors of the International LGBT Human Rights Summit will have their logo/advert included in the summit official printed marketing materials. This includes: • Official Summit’s Catalogue (10,000 copies, 210 x 297 mm , 68 page, full colour) - Logo will be included in the sponsors section of the catalogue - Adverts will be included in the catalogue (size dependant on sponsorship package agreed) • Official Event Leaflets – logos will appear on the leaflets Website The LGBT Excellence Centre’s website has secured more than 851,000 hits (92,826 unique users) since it was launched in April 2009. As the Summit grows and develops, the website has become increasingly popular. We can offer sponsors the following: • Sponsoring a specific section of the LGBTEC website (www.lgbtec.org.uk) Popular sections include: Summit, Heritage, Rainbow Mark, Equal Marriage and last year’s Summit. • Reciprocal Web Links Company logo, profile and a web link can be included in the Sponsors section of the Summit Summit Programme The Summit offers sponsors the opportunity to be associated with a particular element of the programme which may be of particular relevance to that sponsor. The following sponsorships are available: • Association with a specific plenary, session, or event • Sponsorship of a specific strand of the Summit including: panel sessions; the Heritage Day; networking events; and lunches. • Hosting a private reception during the Summit e.g. product launch Media As a sponsor of the Summit you will benefit from being part of its media, press and networks advertising campaign, which has an international reach. • Press Releases Summit sponsors will be recognised in all official press releases and news bulletins distributed during 2012. Summit’s Live Streaming http://www.lgbtec.org.uk/ streaming The Summit is streamed live and includes interviews with speakers and guests, and includes all recorded presentations and workshops from the Summit (these received 10,000 hits in the last 9 months and have also been cross-posted , shared and embedded on other websites), together with adverts from the sponsors screened during the Summit. All adverts and interviews are available for viewing for a 12 month period following the Summit. We can offer sponsors the following: • A short message before each clip e.g. ‘********* is proud to sponsor/support the LGBT Summit’ • Company branding on the Streaming homepage.
For further details on any of the media and sponsorship opportunities offered above, please contact: Federico@lgbtec.org or call 029 20451868