It’s a big world out there… What will YOU discover?
How Will You Make a Difference?
Empower Others Challenge Yourself
Become a Global Citizen
How Will You Leave Your Mark?
Volunteer Aroad Experience Culture Become a Global Citizen
Discover yourself is a campaign idea based on the international Global Citizen volunteer brand. Asks the Question “How Will You Make a Difference?” Facebook post will include a picture of a place from Asia Pacific, followed by the challenge “Discover _______” Other Facebook posts and Tweets will consist of - How will you leave your mark? - How will you make a difference? - How will you become a Global Citizen? Poster can be created from the social media graphics EPs who have traveled to Asia Pacific will also be featured in social media posts, blog posts and posters as a way to ‘humanize’ the relevance of campaign products