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Intellect Controls Website Redesign 06.11.12


Contact Information


Leapfrog Jump, Inc.


2500 Technology Drive


Louisville, KY 40299


Lauren Weber Director, LeapFrog Jump Direct: 502.212.1397 Mobile: 502.608.0912 Email:

Sean Slattery Account Coordinator, LeapFrog Jump Direct: 502.212.1390 x:705 Mobile: 859.421.2365 Email:

3 Introduction


Thank you for allowing LeapFrog Jump to provide you with a plan for a website redesign. We look forward to sharing our knowledge and expertise with you to help bring the services represented in this proposal to life.

We pride ourselves on providing our clients with a high level of performance. This drive for excellence has helped us build many longterm relationships with our clients. We hope to continue such a relationship with Intellect Controls.

At Jump we always consider proposals simply the start of a conversation. Upon review, we welcome the opportunity to step through our proposal with you to answer any questions you may have.

Thank you again for this opportunity. We hope to continue to provide you with services that will enhance your brand and better your business.

Best regards,

Lauren Weber

Sean Slattery

4 LeapFrog + Jump History

History LeapFrog Interactive is a digital agency with a passion for big ideas executed with granular precision. LFI opened in 1999 at the height of the bubble, and within its first eighteen months, experienced the complete collapse of the industry. Those two extremes burned indelible lessons within our management team, and forced us to align two, oftcompeting perspectives into alignment with one another.

LFI began with a “can-do” attitude and has steadily grown from a local start-up to the region’s largest interactive agency. In mid 2007, LFI continued its steady growth with the opening of a new office in Boston to provide a higher level of service to clients in that region and address additional opportunities present in the eastern corridor. Then in late 2009 LFI expanded again via the opening of an office in the Cincinnati market.

In January of 2009 LeapFrog started Jump to cater to our small to medium business clients. Jump, is comprised of a powerhouse of professionals who have been handpicked to ensure the client’s online presence reaches their consumers and doesn’t overextend their bottom line. Our capabilities in website design and hosting, social media, and development of e-commerce sites, rival larger agencies at a fraction of the cost.

5 Certifications LeapFrog Interactive holds the following certifications:


ClickTracks Certified Company


Google Certified Partner


Each Team Member is Individually Qualified in Google Adwords


Apple iPhone Developer Program


Android Market Developer


BlackBerry Developer


Yahoo! Search Marketing Ambassador Program


AdWords Qualified Company


Microsoft AdExcellence Member


Certified ScrumMaster


CompTIA A+


Microsoft Certified Professional


Microsoft Certified Application Developer


SEMPO Certified Search Guide


PointRoll Certified Developer


Omniture Certified Professional - SiteCatalyst


Omniture Certified Professional Implementation


Ektron Certified Developer


Cisco Certified Entry Networking Technician (CCENT)


Cisco Certified Network Associate (CCNA)


Cisco Certified Network Professional (CCNP)

6 Jump: What We Do At Jump we use our team of experts to create powerful and successful interactive marketing campaigns for your company. With professional services such as website design, content management systems, SEO, and much more, we will find the right solution for your company that fits your goals.

Jump Services include, but are not limited to:

Design + Build +

Business and Functional Requirements


Architecture and Prototyping


Flowcharts / Wireframes / Sitemaps


CMS, E-Commerce and Custom Integration


Database and Application Development


Rich Media, Animation and Interactivity


Project Management and Quality Assurance


Website Development


Concept Platform Creation


User Experience Design


Content Planning


Custom Creative Development

7 Media + Marketing +

Search Engine Optimization




Research & Analytics


Social Media (Facebook, LinkedIn, Twitter)


Digital Media


Display, Blog & Rich Media Advertising


Mobile Websites


HTML Email Marketing


Consumer Engagement & Conversation

Hosting + Email +

Shared Hosting


Dedicated Hosting


Co-location & Security


Standard & Exchange Email


Exchange Mobile

8 Jump: How We Do It

At Jump we pride ourselves on providing superior customer service. Each client has a dedicated account manager that works with them throughout their entire digital experience. Rapid response times, account ownership and reachability are just a few of the many assets the Jump team has to offer. In conjunction with the account staff we have a dedicated support team that keeps your best interests in mind while seamlessly hosting websites and maintaining email accounts.

From your first point of contact you will recognize a difference in the service experience you just cannot find anywhere else.

We are passionate about providing brands the online presence they deserve, despite the monetary constraints they may be facing. This passion is obvious when you began the process of defining your goals and objectives with our team. Once we delve into a project we are committed to producing a digital solution that is unique and effective for you, and your end user.

We want to be considered your digital partner. We constantly work with our clients to provide ‘out of the box’ solutions that increase visibility, drive traffic and enhance the user experience online.

9 Jump: Who We Serve At Jump, our work is our passion. It gets us up in the morning, it shapes our purpose, it allows us to channel our creative thinking into resultsdriven performance. We deliver fresh advertising solutions and resources for every one of our 350 clients.

Some of Jump’s Clients:

10 Our Team The list of personnel below will all play a significant role on the Intellect Controls account. Tactically, many other team members not shown may engage on this project.

Management Team Daniel Knapp Title: Chief Executive Officer Years Experience: 14 Previous Experience: General Electric, B.D.O. Seidman Key Major Clients: Brown-Forman Beverages Worldwide, Check ‘n Go, Tommy Hilfiger, Kindred Healthcare, Texas Roadhouse, Fruit of the Loom, Russell Athletic, Spalding Alan Gilleo Title: Chief Creative + Experience Officer Years Experience: 14 Previous Experience: Johnson-Rauhoff Agency, Mac Lab Key Major Clients: Aviation Week, Insight Business, BrownForman, Kroger, Lily of France, New York Life, Sun Tan City, Buffalo Trace Single Oak Project, Fruit of the Loom, Russell Athletic, Spalding

11 Account Team Lauren Weber Title: Director, LeapFrog Jump Years Experience: 8 Industry Participation: PRSSA Member, Ad Fed Member Previous Experience: Kleier Communications, Lexington HeraldLeader Key Major Clients: McGraw-Hill, Cincinnati Opera, Louisville Regional Airport Authority, Commercial Kentucky, USDA Milk Market, GeriMed, DRAA, Sutter Home, One Knox Sean Slattery Title: Account Coordinator Years Experience: 3 Industry Participation: Ad Fed Member, YAP Louisville, YPAL Previous Experience: Horseshoe Casino Key Major Clients: Southern Indiana Tennis, USDA Milk Market, Derby Dinner Playhouse, Ramsey Popcorn

Technology Team Scott Million Title: Managing Director, Interactive Technology Solutions Years Experience: 10 Previous Experience: Data Analyst at US Department of Defense Industry Participation: Omniture Certified Professional – Site Catalyst, Member of Web Analytics Association, Ad Fed Member Key Major Clients: Sun Tan City, Fiserv, YUM! Brands, Liberty Tax Scott Allen Title: Jump Interactive Developer Years Experience: 5 Previous Experience: Brown Forman Key Major Clients: Cincinnati Opera, USDA Milk Market, Southern Indiana Tennis, Sterling Development Group, Commercial Kentucky, DRAA, Louisville Regional Airport Authority

12 Media + Marketing Team Christy Belden Title: Vice President Media + Marketing Years Experience: 11 Previous Experience: The Courier-Journal Key Major Clients: Graco Baby, Check ‘n Go, Texas Roadhouse, Sun Tan City, University of Louisville Healthcare, Zumba Fitness, Russell Women, EVS Brittany Burdione-Lewis Title: Marketing Coordinator Years Experience: 4 Previous Experience: Health Enterprises Network, Marketing Coordinator, Event Marketing, Branding and Social Media Key Major Clients: LFI Blog, INDCO, Center for Women and Families, GeriMed, WARE Industry Experience/Participation: Louisville Ad Fed Young Advertising Professionals committee

13 Website Redesign Design Sophistication The online expression of the Intellect Controls “brand” is taken seriously at LeapFrog Jump. The design of your website will be completed by the Creative Services Team. The Creative Services Team at LeapFrog Jump has experience in global site implementations for some of the most recognized brands in the world. The design activity will result in a homepage and interior page representative of Intellect Controls’ brand position, personality, and overall site goals. Each interior page will have an identical design and structure except as otherwise noted within this proposal. The design for both the homepage and interior page will be a balance between brand requirements, interactive design considerations, visitor usability, functional considerations, and the operational requirements of the site expressed by Intellect Controls.

Whenever Jump develops functionality and performs coding, we always ensure that the final product will be both easily manageable as well as simple to update. We always try to leverage any system capabilities that already are in place as much as possible and then create any custom code that might be necessary. We want to be sure that any custom code we do create will easily comply with any future vendor upgrades or changes to the client’s system.

This kind of diligence can sometimes be overlooked, something that can lead to complications when changes do occur. Custom software that cannot be upgraded or updated often results in all the customization having to be broken in order for any changes to be put into place. As

14 much as possible, Jump makes sure any customization it creates is done in a modular and isolated way that prevents this kind of breakdown if a core system is changed in any way.

Making sure what we create satisfies a client’s current needs and any future requirements the client’s system might demand is a delicate balance. Jump’s team of developers, however, possesses the expertise and experience needed to create an end product that is not only reliable, but also remarkable, both now and into the future.

15 Pricing Breakdown: Website Redesign Website Design Creative Services (graphic design & layout)

Budget Consideration Low High 1,875 2,500

Overall Creative Approach The online expression of your brand is taken seriously at LeapFrog Interactive. The design of your website will be completed by the Jump Team. LeapFrog Interactive has experience on global site implementations for some of the most recognized brands in the world. The design activity will result in a homepage and interior page representative of the Client's brand position, personality, and overall site goals. Each interior page will have an identical design and structure except as otherwise noted within this proposal. The design for both the homepage and interior page will be a balance between brand requirements, interactive design considerations, visitor usability, functional considerations, and the operational requirements of the site expressed by the Client.

Home and Primary Interior Page Sketches & Compositions 2 1 1 2

Home page sketches based upon client feedback & branding materials Home page composition(s) based on sketch feedback from client Primary interior page composition(s) based on sketch feedback from client Rounds of design revisions on home and primary interior page compositions

Unique Interior Page Design Templates

1 1

Interior page/template design shall be consistent across all interior pages. Each interior page will have a consistent header, footer, navigation, design element, and content layout. Unique interior page designs or templates Rounds of design revisions on each unique interior page template

Content Support / Account and Project Management Programming and Population Services Template Coding 1

Home Page and Primary interior page design cut-up and programming. The site page templates and all underlying site functionality shall be coded and programmed in a manner that is consistent with established Internet protocols, standards, and norms as defined by the World Wide Web Consortium (W3C). In addition, website code and programming will be appropriately documented, tagged, and organized to provide support for long-term site maintenance and development.





16 JQuery Programming Services JQuery programming for the implementation of the JQuery-based design elements created for integration within the overall website design.

Contact Form 1

Coded form to collect questions, data, etc.

Testing & Deployment Services Browser Targeting/Optimization



4,625 (2,500) 2,125

6,750 (2,500) 4,250

Site will be optimized for the four (4) browser standards that, combined, account for approximately 91.0 - 93.5% of all browser usage. These include Internet Explorer, Firefox, Chrome, and Safari. Each browser will be optimized for the most current version of that browser available in non-beta form at the time site coding begins. Optimization requirements for previous browser versions, if any, are detailed in the body of this proposal.

Quality Assurance Testing LeapFrog shall review the website structure, features, functionality, and userexperience for any errors or bugs. In addition, the site shall be reviewed for download speed and server resource usage to identify potential hazards. Identified issues shall be corrected prior to site delivery and deployment.

Site Deployment This estimate assumes the website or application being developed shall be deployed on the Jump hosting platform. Jump will manage the domain transfer, email pointing and/or directing, and the website go-live process on behalf of the client.

Website Design Total CMS Hosting Discount TOTAL

17 Notes & Assumptions Expenses This estimate is not inclusive of out-of-pocket expenses such as stock photography, photography, stock video, video, licensing fees, travel, lodging, meals, courier fees, postage fees, and other miscellaneous expenses that may be required during the creation of the website production. If custom photography is not available or of low quality or quantity, LFI will utilize stock photography as-needed to ensure the branding requirements of the website design are achieved. All other material out-of-pocket expenses will be incurred only as approved.

Timeframe Lead-time on all projects generally runs from three to six weeks depending upon the schedule at any given time. We work hard to ensure your project is completed in a timely manner but also work to ensure we place the strongest talent on your website production. If we are unable to schedule in a manner that meets your approval, we will resign from your project prior to engaging in a delivery process that provides a deliverable that is of low or diminished quality. Any specific timeframe requirements or goals have been noted in this estimate.

Basis This estimate is provided based upon the assumptions expressed within this document and the overall understanding achieved. Changes to those assumptions, additional services requested, or needs not anticipated within this document may incur additional charges. Advance notification will be provided in the case of such an event.

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