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February morning in 2015 they presented their flagship product, the SportfisherTM watch, at the Southeastern Wildlife Expo in Charleston. Sims describes their masterwork as “a great mid-range watch — one that is affordable for the young professional, and perfect for the seasoned outdoorsman who wants a watch for fishing and hunting.” The original timepieces were produced in Switzerland, but Sims has already located a U.S. company to assist in the production of the next batch. Although the movement (the mechanical motor of the watch) will still be manufactured in Switzerland, other components www.lexingtonlifemagazine.com

will be assembled in High Point, North Carolina. The owner of this company is a third-generation Albanian watchmaker whose ancestors fled to this country to escape religious persecution. The next lot of Hook & Gaff watches should be released this summer. Aesthetics will vary slightly, but each watch will retain the same solid features as the original. Although predominantly sold in men’s fine clothing stores and outdoor outfitters, Hook & Gaff watches are not exclusive to a specific gender. Sims’ wife is also a proud owner and wearer. The timepieces can be purchased online (HookandGaff.com) and from a dozen retailers throughout the state including Craig Reagin Clothiers in Lexington, Phelps Jewelers in West Columbia and Barron’s Outfitters in downtown Columbia. Hook & Gaff can also be found on Facebook and Instagram. The company plans to participate in major South Carolina sport-fishing tournaments, trade shows, conventions and expos as an exhibitor and vendor. Ideally Sims’ efforts will evolve into a full-time occupation, and he hopes to expand the business throughout the Southeast where an outdoors lifestyle is prevalent and popular. With Father’s Day and college graduations fast approaching, his timing couldn’t be more perfect. n

Sportfisher Watch Specs Swiss-quartz, battery powered movement Anti-reflective, scratchresistant sapphire crystal Luminescent dials and hour markers n Time, date and moon phases n Lightweight, corrosive resistant titanium n Screw-down case back and left-sided crown n Water resistant to 200 meters n High-quality nylon or Italian rubber straps n Polished stainless steel buckle or clasp n n n

June 2015 | LEXINGTON LIFE | 15

Profile for Todd  Shevchik

Lexington Life Magazine - June 15'  

Lexington Life Magazine, a premiere publication serving the residents of Lexington, SC. Published since August 2004, Lexington Life Magazin...

Lexington Life Magazine - June 15'  

Lexington Life Magazine, a premiere publication serving the residents of Lexington, SC. Published since August 2004, Lexington Life Magazin...

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