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Bean, because of the company’s almost flawless customer service and the image it purveys of a pure store somewhere in Maine that has not been “corrupted” by corporate greed. If you compare the new Innocents with those in the 1940s and 1950s, you can see a major change. In the forties and fifties, Innocents really were innocent—trusting, loyal, even willing to have expert voice-overs talking down to them. In the sixties, innocence got more complicated. The back-to-nature hippie movement was fueled in part by the Explorer’s belief that the dominant society was shallow and materialistic. Innocents within this context emphasize the importance of quality goods—they want fewer—and handcrafted, not mass produced, things. By the 1980s, Innocent energy was channeled into the New Age—which was a utopian spiritual movement. Some New Age thinking has reflected the immature Innocent’s desire for deliverance—like the belief that aliens are going to rescue us or that forces are operating on the planet that are automatically creating a more spiritual time, without human effort. According to more grounded New Age thinking, however, the perfect world is created by a change of consciousness. In this context, the Innocent just becomes more sophisticated, through the utilization of skills and abilities available from a variety of spiritual traditions—from yoga to meditation to native rituals. In the 1990s, the Innocent’s hopes and dreams were focused on two possibilities: first, the Y2K computer “bug,” widely predicted to cause the breakdown of a technological and materialist society, followed by a more cooperative, community-based, caring society; and second, a cultural transformation resting on technological advancements, especially the Internet. We can hear the voices of many archetypes in different people’s reflections on the World Wide Web and its impact on our lives. However, those with an Innocent cast typically take on religious imagery and a utopian tone. Margaret Wertheim, in The Pearly Gates of Cyberspace, quotes Mark Pesce: Let us begin with the object of desire. It exists, it has existed for all of time, and will continue eternally. It has held the attention of all mystics and witches and hackers for all time. It is the Graal. The mythology of the sangraall—the Holy Grail—like the archetype of the

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype