tential; and Invisible Forces: Harnessing the Power of Archetypes to Improve Your Career and Your Organization. Carol also has designed instrumentation that identiﬁes the archetypes most active in individuals, families, teams, and organizations, most notably the Pearson-Marr Archetype Indicator (PMAI) (Center for Applications of Psychological Type, 2000) and the Organizational Culture Index (OCI) (CASA, 1998). Carol can be reached at CASA, P. O. Box 73, College Park, MD 20741–0073; phone: 301– 277-8042; fax: 301–864-2977; Web Site: www.herowithin.com. Pearson and Mark Collaboration: In addition to their own consulting practices, Carol and Margaret team up to provide uniquely powerful interventions to companies seeking sustained and consistent archetypal meaning management in today’s challenging and turbulent times. Their e-mail address is: PearsonMark@Earthlink.net.