Page 397

382

INDEX

MetLife, 171, 201 Miami-Dade Community College, 170 Mickey Mouse cartoons, 62 Microsoft, 133, 257, 258 Midwest Express Airlines, 214 Milky Way Midnight, 133 Miller Lite, 200, 323 Mirror Has Two Faces, The, 296 Mobil, 104 Moby Dick (Melville), 74 Modern-day lawn/garden, 207 Mondera.com, 230 Moore, Thomas, 338, 339 Morgan Stanley Dean Witter, 57 Morita, Akio, 261 Motivational theory, 14 Mount Olive experiment, 153, 154 Movada, 240 Mrs. Doubtfire, 225 Murder Inc., 130 Mutual of America, 171 MVA, 29, 30 Myers-Briggs Type Indicator, 170 MySAP.com, 251 Mythic/original uses of product, 336–339 Mythic stories, 293–299 National Parenting Association, 279 National Park Foundation, 147 NEC, 250 Negative attitudes, 363, 364 NeoPoint cell phones, 198 Netscape, 96 NetZero, 127 New Age movement, 159 New Balance, 143, 276 New Pioneers, The (Petzinger), 154 New York Lotto, 133 Newsweek, 211 Nicknames, 22 Nidetch, Jean, 158 Nike, 5, 10, 96, 108–111, 116, 276, 300, 318 Nissan Xterra, 117 Nivea, 170 Nordstrom, 221, 229 Nortel Networks, 56 Norweigan Cruise Line, 185 Nuveen Investments, 216 O’Connor, Basil, 306 Oasis, 276 Oil of Olay, 147, 266, 267 Oldfield, David, 132 Oldsmobile, 91

OneWorld, 249 Open Space Technology, 84 Organizational congruence, 344–355 Original uses of product, 336–339 Outdoor Research, 114 Outlaw, 123–139 characteristics of brands, 139 Harley-Davidson, 133–135 levels of, 124 marketing, 137–139 motto, 123 overview, 124 Overview of book, 46, 47 Owen, Harrison, 84 Palm Pilot, 97, 233 Paradise Found structure, 298 Paradise Visited story pattern, 296, 298 Park Avenue Buick, 247 Partnership for a Drug Free America, 120 Patagonia, 202 PayMyBills.com, 250 Peacock, C. D., 189 Pearly Gates (Wertheim), 69 Pearson, Carol, 12, 46, 123, 363 Pegasus, 104 Pepsi, 199, 275, 301 Perrier, 148 Pesce, Mark, 69 Petzinger, Thomas, 154 Phoenix Wealth Management, 247 Pillsbury Doughboy, 58, 160 Pinocchio effect, 21 Placebo effect, 23 PlaceWare Web Conferencing, 149 Planned Parenthood, 114 Plummer, Joseph, 290, 291 Pocket PC, 201 Poetics (Aristotle), 292 Pontiac, 117 Porras, Jerry I., 344 Post-it Self-Sticking Easel Pads, 232 Post Shredded Wheat, 252 Pretty Woman, 36, 186 Prevention magazine, 252 PricewaterhouseCoopers, 114 Princess Cruises, 185 Procter, Harley, 63 Procter & Gamble, 62, 63, 91, 290, 318 Quality Inn, 172 Quality standards, 365–368 Quindlen, Anna, 211

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype  

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