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Telling Your Brand Story

The Hero’s Journey THE HERO EXISTS IN AN ORDINARY WORLD HE GETS THE CALL TO ADVENTURE HE ALMOST REFUSES THE CALL

THE WISE ELDER ADVISES HIM TO HEED THE CALL HE ENTERS THE SPECIAL WORLD . . . WHERE HE ENCOUNTERS TESTS, DISCOVERS ALLIES AND ENEMIES

HE ENTERS THE INMOST CAVE WHERE HE ENCOUNTERS THE SUPREME ORDEAL HE SEIZES THE SWORD TAKES THE ROAD BACK ALMOST DIES, BUT IS RESURRECTED AND RETURNS WITH THE ELIXIR

Figure 6.5

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Star Wars Luke Skywalker as a bored farmboy, dreaming of going to the space academy Luke receives distress hologram from Princess Leia Luke delivers the message to ObiWan but decides to go back home Obi-Wan advises Luke to come with him Luke follows Obi-Wan into the Cantina Luke meets Hans Solo, they escape from Imperial Storm Troopers, fight a laser battle, jump to hyperspace, emerge in a meteor storm Luke and company are pulled into the Death Star Luke and company in the ‘‘trash masher’’; Obi-Wan ‘‘killed’’ by Darth Vader Luke gets the plans to the Death Star Luke and company pursued by Darth Vader Despite being wounded, Luke hits the weak spot and destroys the Death Star Luke learns the message of the film: not to rely on machines, but to ‘‘trust the force’’—his intuition, which is already within him. He is transformed from a boy to a hero, a fully realized human being.

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype  

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