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The Creator

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ketplace. Generally, quality is regarded as more important over the long run than maximizing immediate sales. Underpricing is avoided because the employees would view it as denigrating the importance of their work. Creator organizations are found in the arts, in design, in marketing, and in other fields requiring a high degree of imaginative and “out-of-the-box” thinking. A reasonable amount of worker autonomy is viewed as essential to the creative process, so employees often control their own time and the way they undertake a task. Styles of dress and modes of behavior can be flamboyant or simply unconventional, as employees express themselves rather freely in how they behave. Freedom reigns as long as the result is a high-quality product. Many companies position themselves by stressing their creativity or by comparing their product to the quality you find in fine art, whether or not they exhibit traits of real Creator organizations. Saab, for example, ran an ad for its convertible that stated, in large letters, “Saab vs. Vivaldi,” asking the customer, Can a car compete with a musical composition? The Four Seasons by Antonio Vivaldi is as good a test as you’ll get. Concerto No. 1. Spring. The top comes down, a sense of freedom floods in. Summer arrives and calls the road to come play. The turbo engine proves more than its equal. Fast forward to Autumn. An aerodynamic body keeps the wind at bay. Winter comes on with a vengeance. Front-wheel drive responds. The triple-layer insulated top, heated front seats, and heated glass rear window all do their jobs. Vivaldi meets his match. Let the music play. The Biltmore Estate, with its house, gardens, and winery, runs a picture of the mansion with the words, “From Canvas to Masterpiece. . . . Its Wonders Never Cease,” explaining, He began with bare earth. With an artist’s eye, he sculpted forests, parks, and farms. Then George Vanderbilt created a home for the ages: Biltmore House. From Renoir to Barye, Whistler to Duer, he filled this architectural wonder with the works of masters: paintings, sculpture,

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype  

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