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The Creator


Props for Beautifying Your Life Artifacts from the most ancient times show that people are inherently artistic creatures: There are cave drawings, sculptures, baskets, elaborately painted bowls, totem poles, jewelry items, tattoos—the list is endless. Even the most basic tools were typically decorative as well. In indigenous societies, everyone is involved in art all the time. If we consider the history of craft, even in today’s world most people have some creative outlet, whether they think of themselves as creative or not. People paint, sew, do woodworking, garden, decorate their homes, wear makeup, and generally beautify their surroundings. Creator products help them with such tasks. The industrial revolution provided all sorts of technologies to help people create more easily. Elias Howe invented the first sewing machine in 1845. I. M. Singer then modified it so that it could be used in the home. He launched sales of the machine in 1851. They were still expensive for the average household, so he also invented the time payment plan. In the early 1920s, in India, Mahatma Gandhi exempted sewing machines from his sweeping ban on Western machinery, because they seemed so essential to self-reliance. Sherwin-Williams was the first paint company to offer pre-mixed paint for do-it-yourselfers. Before that, professionals painted homes and mixed their own paint. Sherwin-Williams wisely supplemented paint sales with all sorts of how-to materials. Home Depot and all design, fabric, and craft stores cater to people showing creativity in their homes, dress, and gardens, as do magazines such as Good Housekeeping and House Beautiful. Upscale furniture and carpets are particularly likely to be marketed with appeal to the Creator archetype. Lees, for example, shows a carpet that seems to emanate from a Greek temple with the face of an artistic-looking woman (who might be a Greek goddess). The copy reads, “Refined by architecture. Created by you.” X Quest Wall Surfaces from Omnova (motto, “where ‘what if ’ becomes what is”) ran an ad showing a man in a top hat, up to his chest in what seems to be a lagoon. He is walking toward an intricately patterned square object, emerging from the water, that looks like it is either some ancient treasure or a relic from extraterrestrials. The ad then asks,

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype