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CHAPTER

14

The Creator Motto: “If it can be imagined, it can be created.”

T

H E C R E A T O R A R C H E T Y P E is seen in the artist, the writer, the innovator, and the entrepreneur, as well as in any endeavor that taps into the human imagination. The Creator’s passion is selfexpression in material form. The artist paints a picture that reflects his soul. The entrepreneur does business her own way, often flying by the seat of her pants. The innovator in any field turns away from business as usual, tapping into his unique ability to imagine a different way. In the arts, you may think of Georgia O’Keeffe or Pablo Picasso; in film, you may remember Amadeus exploring the eccentricities, as well as the genius, of Mozart. Creator brands are inherently nonconformist. The Creator is not about fitting in, but about self-expression. Authentic creation requires an unfettered mind and heart. Creator spaces include workshops, kitchens, gardens, social clubs, and workplaces—any place creative projects take place. Creator brands include Crayola, Martha Stewart, Williams-Sonoma, Sherwin-Williams, Singer, and Kinko’s (“Express yourself”). They also include foods, such as taco kits, which have, as part of their attraction, an invitation to kids to create their own “personal” version of the taco, as well as quirky, iconoclastic brands like Fresh Samantha, which almost shout, “I’m imaginative and different.” 227

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Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype  

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