Page 232

The Caregiver

217

These are the height marks of the little boy that keep track of his lifetime growth which should be matched by lifelong investments which are the hallmark of our Rittenhouse customized managed accounts which means your adviser can help you manage the wealth of a lifetime which will fund the education of the little boy who could reach heights no one can mark. Often, Caregivers do not just worry about their children. They worry about their parents, about anyone sick, about people in poverty, and about their pets. An ad for Revolution dog medicine shows a young woman hugging her big dog and promising, “I will throw a ball for you every day, take you on long walks, protect you from heartworm and fleas.” The ad continues, “Of all the promises you make to your pet, none is more important than protecting him from harm.” Children also worry about their parents—about disappointing them, about seeming to reject them by being different, or even by surpassing them in some way. An ad for Rogaine baldness treatment shows a young man with his father in the background. The copy says, “Your dad wants you to have things he never had. Like hair.” The father reassures the son that parents are fulfilled by their children standing on their shoulders and having more than they have had—education, money, opportunities—even hair! At their worst, these brands skim the surface of the Caregiver stereotype. At their best, they convey the essential qualities of the caregiving relationship: ●

● ●

Empathy—seeing and feeling things from another’s perspective, not just our own Communication—listening—to what they say, what they don’t say, and especially, what they mean Consistency—wholesale, reliable, unquestioning commitment Trust—the bedrock of true attachment.

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype  

Advertisement