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The Jester Motto: “If I can’t dance, I don’t want to be part of your revolution.”


includes the clown, the trickster, and anyone at all who loves to play or cut up. Some examples are young children, with their playfulness and spontaneity, Shakespeare’s fools, the Yankee tinker in American history and literature, the Coyote figure in American Indian legends, comedians (think Charlie Chaplin, Mae West, the Marx Brothers, Lily Tomlin, Steve Martin, or Jay Leno), and many television and film comedians. While it is possible to have fun alone, the Jester calls us to come out and play with one another. Jester figures enjoy life and interaction for their own sake. Preferring to be the life of the party, the Jester has as his or her native habitat the playground, the neighborhood bar, the recreation room, and anywhere where fun can be had. While both the Regular Guy/Gal and the Lover censor themselves in order to fit in or attract others, the Jester lets it rip, demonstrating a refreshing faith that it is possible to be truly oneself and be accepted and even adored by others. Perhaps because we live in such an earnest culture, the Jester tends to be a good brand identification because virtually everyone is hungry for more fun. You can think of the success of ad campaigns for milk, with famous people sporting milk mustaches. If they were HE




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Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype