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your assault. Speeds up your annihilation. And if you suck, it also speeds up your retreat.” The Outlaw archetype stands out of time. It can hold future values that promise (or threaten) revolution, as well as offering a form to continue archaic qualities in the culture. Teenage gangs and the Mafia are organized in the same ways as feudal societies were. Once, it was an acceptable form of social organization, but now it is not. We can see the Outlaw in a mild way in the popularity of someone like Howard Stern, whose politically incorrect remarks seem to let off steam for some people. Such remarks would not have seemed so outrageous just a few decades ago, but because they are now generally unacceptable, many people find their free expression exhilarating. (Others, of course, find that they reinforce views they still secretly, or not so secretly, hold.) We also see the continuing appeal of anachronistic practice in much more extreme behaviors. For example, Attila the Hun was once a Hero figure, but his ruthlessness could now only be seen as criminal. Certainly, any modern war tribunal would find him guilty of crimes against humanity. Nevertheless, such behaviors are alive and well in modern video games (as well as in certain parts of the world, like Rwanda and Kosovo). Sega Dreamcast advertises a soundtrack by Rob Zombie as “A gory revenge. An extremely gory revenge.” Infogames promotes “Hogs of War,” saying, “This little piggy joined the army. This little piggy stayed home. This little piggy had grenades. This little piggy had none. This little piggy went BAM, BAM, BAM and blasted all the other pigs into bacon!” We could go on and on. This is just the tip of the iceberg. Although many ads by reputable companies portray African Americans as responsible and middle class, numerous ads also aimed at blacks are violent in the extreme, perhaps reflecting a corporate belief that they “are mad as hell and won’t take it anymore.” A record label called “Murder Inc.” advertises an album called The Murderers with pictures of angry and sullen black faces. Historically, the Outlaw archetype in its more primitive forms was projected onto both blacks and Indians (who also carried the romantic image of the Noble Savage for the culture). Whether such ads are developed by whites or blacks, they certainly reinforce anachronistic and racist images.

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype