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solving, pattern recognition, and so on. As a result, the “invisible” research-based curriculum that drives the development of each show becomes apparent to the adult. It is assumed that if the parent or caregiver understands the Sage quality that drives the delightful escapades of each episode, she will better appreciate what makes this show truly unique in the world of “quality” children’s programming. The Sage is an excellent brand identity for computer hardware and software. Adobe Systems Incorporated, for example, positions itself as a tool for Sages, helping “to bring ideas to life on the Web, the printed page, and video.” Any brand that helps people be or act smarter is also a legitimate tool in the Sage’s story. Examples include Lean Cuisine (“Eat smart. Cook simple.”) and CNN (“You are what you know.”). Where Can We Turn for Advice? How did Oprah Winfrey become the most influential woman in America? Knowing what it means both to be poor and to be rich, she can empathize with anyone. Born on a farm in Mississippi, she learned to read when she was just two from a grandmother who also encouraged her speaking abilities. When she was six, she moved to Milwaukee, where her mother worked as a domestic. After being sexually abused by several different men, she began to act out. Her father, who had thus far not been much of a factor in her life, stepped in and changed things. In her words, he “turned my life around by insisting that I be more than I was and believing I could be more.” His “love of learning showed me the way.”1 After college, she became a news coanchor at CBS’s Nashville affiliate, but she was so empathic, she often had to fight back tears when reporting touching stories. A new manager saw the gift in her seeming shortcoming and gave her a chance to try a talk show. The rest is history. Oprah visited with the usual array of interesting, troubled, and way-out people who were the rage on all talk shows. What she did with them, however, was different. She would empathize with them, analyze their situation, and work through their problems, as though she were a trusted friend or family member. 1. Wawro, p. 437.

Profile for Lewis Lafontaine

Mack, Margaret - Hero and Outlaw Archetype  

Mack, Margaret - Hero and Outlaw Archetype