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Table of Contents


Mission Statement Style Guide Stationary Promo Plan Product Advertisments Website Merchandise


Mission Statement The Little Lemon is an alcoholic lemonade that is not only tasty and delicious but is also environmentally friendly. We package all of our savory lemonade in gable top cartons that come from growing forests and not from old growth trees or rainforest’s. The Little Lemon’s recipe includes all natural ingredients with no artificial flavors and is mixed with our homemade vodka recipe, as each carton contains an 8% alcohol content. We not only pride ourselves on our homemade recipe but also our environmental concerns and that is why when life gives you lemons, get lit!


guide

Style


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S T A T I O N A R Y


promo Our target audience is aimed at millennials who are known to having an increase awareness and concern towards health, wellness, and well-being. We believe millennials would favor our drink over our competitors because it is not only environmentally friendly but because our recipe is completely natural and contains very low amounts of sugar and severely low amounts of calories per carton. Due to this we believe the best promotional plan includes selling our cartons in grocery chains nationwide along with offering tasting stations in those stores in order to build our brand and reputation. The majority of the budget and media plan is directed towards online and digital media ads, as millennials are very tech-savvy. The Little Lemon plans to also devote a small amount of the budget on print ads to increase the frequency of our message while reiterating our brand. Since our target market consists of young, on the move men and women, out-ofhome advertising provides the opportunity to place ads where the target market can see it though their day-to-day life. Thus we plan on advertising through billboards, street signs, and bus transportation. Lastly, we plan on creating swag bags for our most valuable customers with hopes that they make The Little Lemon there drink of choice.

plan


P R O D U C T


s t o r e


d i s p l ay


si g n ag e


si g n ag e


s i g n a g e


va n


m ag a z i n


ne a d


s o c i a l me d i a


www.thelittlelemon.com


we b si t e


m e r c h a n d i s e


t s h i r t


m e r c h a n d i s e

buttons


& stickers


m e r c h a n d i s e

Tote Bag


THANK YOU


Madison Arnold The Little Lemon  

Applied Branding Final

Madison Arnold The Little Lemon  

Applied Branding Final

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