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table of contents


mission statement style sheet/logo design stationary products advertising store design website


mission statement


At Roast Coffee, our mission is to provide our customers the best coffee beverages and the highest knowledge of coffee beans and coffee roasting. There is only one official store under our name, which will allow us to have a more personal relationship with our customers. There are no gimmicks with us. We work hard to provide the best service and products to our customers. All our beverages are created from high quality, organic ingredients. Our slogan for our company is, “fresh. organic. real�, which means we will provide fresh and real organic products that will be better for your body than other non-organic coffees. We promise that we will always be willing to give 100% and beyond to our customers.


style sheet

Century Gothic-Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


logo

pantone 468M

pantone 476C

pantone 466PC

white


stationary

estmkim@gmail.com 1435 east fourth street los angeles, ca 90013 (213) 543-1268 www.roastcoffee.com

estmkim@gmail.com 1435 east fourth street los angeles, ca 90013 (213) 543-1268 www.roastcoffee.com


1435 east fourth street los angeles, ca 90013


products

n bag

organic

coffee b

bea coffee

eans


shopping ba

g

t-shirt


coffee mug

coffee tumbler


apron

tote bag


advertising


store design


website


copyrighted 2012 by roast coffee

roastcoffee  

esther kim applied branding tuesday 3

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