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Our mission is to make Ocha your preferred destination for purchasing tea products by providing teas of the utmost quality, continuous innovation of flavors and products, and remarkable guest experiences.

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Ocha will have storefronts that not only sell teas, but also products associated with teas such as teapots, steepers, and mugs. These items will be sold individually and also in sets. Ocha will also serve teas; with a set menu and specialties that change weekly, customers can come in on their morning drive to work to order their favorite teas or try new flavors. Ocha will promote its business on its products as well as billboard advertisements, magazine advertisements, posters, and bus shelters. The Ocha mark will also be found on the aprons and t-shirts of employees.

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STYLE GUIDE

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Nouvelle Vague Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Proxima Nova Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

PANTONE 574 CP

PANTONE 576 CP

PANTONE 7534 CP

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STOREFRONT

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PRODUCTS

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ADVERTISING

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OCHA  

Specialty Tea Shop Odomvisal Sok Applied Branding 06/13/2013

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