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“Fishing is much more than fish. It is the great occasion when we may return to the fine simplicity of our forefathers.� ~Herbert Hoover

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TABLE OF CONTENTS

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Our Mission Logotype Style guide Stationary Storefront Product Development Merchandising Apparel Advertising Company Vehicles Web & Mobile

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MEET MR. MACGYVER HUNTSMAN HIS MISSION

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egend has it that a young Greffen Macgyver Huntsman believed he could build a better gun than he could buy, and he set out to craft such a gun on his father’s forge located at Ilion Gulch, New York. In the autumn of 1892, Greffen entered a shooting match with his new flintlock rifle, and while he only finished second, his handmade rifle was a success. Orders for new Macgyver Hunsaman-made rifles and barrels began to accumulate from the many other contestants, and before Greffen left the shooting field, he was in the gun business. As his new business grew, Greffen decided to expand his product line and supply fishermen with fishing rods, poles and outfits.

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ince 1893, Macgyver Huntsman has been the one stop shop for hunting gear and fishing gear. Whether you are looking to fill your camo hunting bag with all the latest optics (rifle scopes, binoculars, or game cameras), hunting clothes and hunting apparel, or tactical hunting gear, it just makes sense to find your hunting supplies right here. We carry most of the popular hunting gear and fishing gear available today featuring ground blinds, tree stands, game calls, targets, hunting accessories and fishing accessories and more by brands such as Ameristep, Delta, McKenzie, Extreme Dimensions, Family Tradition, Do-All Outdoor, BBK Hunting Systems, Swivelimb, Barnett Bows and many more. Head out to the woods decked out in your hunting clothes but first stocking up on the most popular hunting gear and hunting supplies on the market today. Macgyver Huntsman is the best place for quality hunting gear anywhere in the United States!

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LOGOTYPE

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company rooted in tradition and committed to quality, the Macgyver Huntsman logo was designed to reflect these roots. A strong iconic symbol of the seal of approval was used to insure the consumer that they are purchasing the absolute best and guaranteed quality. Gold as the primary color of the logo echoes the high quality of any Macgyver Huntsman product. The font used is Baskerville and Baskerville Old Face. This font was used because it speaks of the old fashion days when products were made with care and quality and gives the logo a feel of antiquity and maturity. The silhouettes of the two deer heads reflects the hunting aspect of the company, which is where the company began, as a hunting and rifle maker. The two dots inside the inner circle give balance to the monogram of Macgyver Huntsman (MH). Below the seal of approval circle are the words “Since 1893�. This again echoes the high quality of any Macgyver Huntsman product and speaks of the old fashion days when products were made with care and quality.

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STYLEGUIDE

Baskerville | Baskerville Old Face

AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789

C=8 M=34 Y=87 K=0

C=0 M=0 Y=3 K=0

C=48 M=55 Y=83K=36

C=63 M=83 Y=54K=67

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The Tradition

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Carries on...

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STATIONARY

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STOREFRONT

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PRODUCT DEVELOPMENT - OUTDOOR TOOLS

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PRODUCT DEVELOPMENT - RETAIL

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PRODUCT DEVELOPMENT - RETAIL

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SIGNATURE TACKLE BOX

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PRODUCT DEVELOPMENT - RETAIL

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PRODUCT DEVELOPMENT - RETAIL

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N

H

U

M H

R

M

G Y VE C A

NTSMA

SINCE 1893

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TRADITIONAL QUALITY OUTFITTER

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ADVERTISING

“C ATC H I N G

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I N C H R A I N B OW T RO U T

I S A - L OT L I K E A B E AU T I F U L WO M A N . D O E V E RY T H I N G A B S O LU T E LY R I G H T ,

THEN

G Y VE AC

H

U

M H

R

M

M AY B E .”

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IF I

NTSMA

SINCE 1893 30


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ADVERTISING

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ADVERTISING

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COMPANY VEHICLES

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TECHNOLOGY

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THANK YOU

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Macgyver huntsman applied branding presentation 1