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T.O.C

2. MISSION STATEMENT 3.LOGO DESIGN 4.STYLE GUIDE 5.STATIONARY 6.STATIONARY 7.MAGAZINE AD 8.APPAREL 9.PRODUCT DISPLAY 10.STICKERS 11. WEBSITE 12.ADVERTISEMENT 13.STOREFRONT


Mission statement & Marketing plan

E.L.A.Y

EVOLVING LOS ANGELES YOUTH

We at ELAY believe in a safe place for young teens to mature adults. We understand that It’s 2012 and we have evolved from water color and brush strokes. At ELAY we supply up to 1 hundred brick walls, billboards, cars, trucks, etc. We tried to take the aspects of outside and bring it into a closed environment away from the Police. When you enter ELAY you may bring your own paint or buy from us you must sign in we don’t require I.D. we do rent out paint masks you must wear a mask every time you come to paint. We also keep all information private know one can obtain your name or picture we promise everyone that. My marketing plan is to collaborate with big name Graffiti artists such as Saber, Cope2, Atlas, and plenty of others. We will have a art show every month to display ELAY as one of the last real art museums made by vandals and sold to whoever shows interest. We feel those gives young kids the opportunity and hope to make some money off of their talent. We understand the graffiti scene and the rules that follow them and because of that we guarantee genuine progress as the days go on.


Logo Design

E.L.A.Y

E.L.A.Y A silhouette of a young boy brings the statement that we are doing this for the youth. The small detail of his eye being open shows that, we never sleep as Graffiti Writers. The crown above his head is the well known respected title of “King� being king in graffiti means you has a great style and you constantly display your artwork all throughout the city or world. The three drip marks falling off his clothes is a reference that we stay dirty everyday with paint and we love it.

EVOLVING LOS ANGELES YOUTH


Style Guide

ELAY Endorsing . Los . Angeles . Youth

When we started ELAY we had a lot of different ideas for the logo we first started with these four that you see. Within time of sitting and thinking as well as stepping away from the computer a bit we finally decided on the official logo as you can see when we designed this our minds were scattered everywhere through different styles but as of now we believe we made the absolute best choice.

Elay ★ ELAY

EVOLVING .LOS .ANGELES .YOUTH


Stationary

E.L.A.Y

608 s. Jay ave. Hollywood CA, 90002

E.L A.Y

Evolving Los Angeles Youth

E.L.A.Y (818) 420-6997

ELAY.COM

608 S. JAY AVE. HOLLYWOOD CA, 90002

ELAY@GMAIL.COM

EVOLVING LOS ANGELES YOUTH

(213)840-9767

E.L.A.Y


Stationary

E.L.A.Y

(818) 420-6997

ELAY.COM

608 S. JAY AVE. HOLLYWOOD CA, 90002

ELAY@GMAIL.COM

(213)840-9767


Magazine AD

E.L.A.Y

EVOLVING

LOS ANGELES YOUTH COME PAINT BOMB PIECE TAG

7th St Market Place Downtown 731 S. Figueroa Street Los Angeles, CA 90017


Merchandising Apparel

GODS KINGS TOYS

E.L.A.Y

GODS KINGS TOYS

EVOLVING LOS ANGELES YOUTH

E.L.A.Y

EVOLVING LOS ANGELES YOUTH

GODS KINGS TOYS


Merchandising Apparel

Here at ELAY we supply every artist with our very own paint that we have manufactured by Montanna Paint Company the same company that distributes some of the worlds best paint. Even though our vision is expensive we believe it can grown and balance out. because of our logo we believe this can will not only raise the bar in competition but also reach kids with an aye for the best.


STICKERS

ELAY

ELAY

ELAY

ELAY


WEB


Outdoor Advertisement


ELAY