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Table of Contents

1


2

SLOgan

4

Mission Statement

7

MArketing Strategy

9

Style Sheet

11

Stationary

15

Look-Book

17

Website

21

outdoor advertising

23

Magazine ads

29

Product

34

Headquarters

41

locomotion

45


Slogan

3


Bottoms Up!

4


Mission Statement

5


We pick out the best quality materials and you pick out the design, colors, prints, styles and most important; your size. Each bottom is gaurenteed to be unique because you will be designing it and it will be your perfect fit.

Designed by the mind, stitch by the hand, given with aloha.

6


Marketing plan

7


K i l i h e ’ a bottoms a r e t o b e m a d e c u s t o m e d f i t , m e a n i n g K i l i h e ’ a w i l l f i t all sizes of women. If they want to be sized, they have to come in the store to be measured, that way the bottoms are a guarenteed fit all around. Kilihe’a will promote by building a customer relaitonship when the clients come in to be fit and walked through the design process. Marketing will be done through magazine ads in Sufer Magazine, Teen Vogue, Seventeen, Cosmopolitan, and Style. Kilihe’a will have outdoor ads such as billboards, and bus stops. Only boutiques that carry beach wear will have pre-made Kilihe’a bottoms in them.

8


Logo Design

9


K K K K

Pantone 338 U

Pantone 179 U

Pantone 459 U

Pantone 388 U

10


Style Sheet

11


Creampuff

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

Pixima

abcdefghijklmn opqrstuvwxyz 1234567890

12


Stationary

13


22 221 21 1 Mamalahoa M a Hwy. H Hw wy wy. Holualoa HI 96725 Ho 96 672 25 2 5 Holualoa

808.895.262 21 808.895.2621 kilihea@gmail.com kili kil lih ih he hea@gmail.c com co c om m

www.kilihea.com

221 Mamalahoa Hwy. Holualoa HI 96725

221 Mamalahoa Hwy. Holualoa HI 96725

14

Bottoms Up! 808.895.2621 kilihea@gmail.com www.kilihea.com


Catalog

15


16


17


18


Website

E

M

I L I H

W

K

W . W

19

A . C O


20


Outdoor Advertising

21


22


23


24


25


26


Magazine Advertising

27


28


29


30


31


Product

32


33


34


35


36


37


38


Headquarters

39


40


41


42


Locomotion

43


44



Kilihe'a