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is a small grafik design boutique we design for a living, it puts the food on our table. when you create something you have a choice: either you have to be cheaper than the other guy, or you have to be better. in our eyes, being better was a more worthwhile cause to chase after.


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10 ways to ensure a better brand for you. creating an amazing brand is always a collaboration between our client and us. we work together to develop a design that is both visually stunning and effective at meeting business objectives and design soloutuons. for this to happen we both have parts to play. this document shares ten ways that can improve how you, and LEVEL can collaborate to ensure the best creative soloutons are reached and exceled.


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it’s about user needs and business objectives. don’t get bogged down in the details of the design. it’s our job to worry about the details. instead, ask yourself two questions: how will users respond to this design and will it meet my business objectives?


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focus on problems not solutions. if you want to get the most from us you need to focus on problems not solutions. For example, if you are worried that the colour choices we made won’t sit well with your audience, tell us that’ and why you think it’s the case. Let us work out how to solve the problem rather than telling us to change the design to use a particular colour.


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always explain why. when people tell you what they think of the design always ask them why. why don’t they like the colour? why do they think the logo should be made bigger? equally ask yourself the same questions. often there are underlying reasons for a reaction towards a design. telling the us these underlying reasons can enable us to find the most appropriate solution.


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recognise your personal bias. design is a very subjective subject. we all have our personal opinion when it comes to design. what you like, your partner may hate. however, at the end of the day it is not about whether either you or your partner likes the design. the question to ask is whether the user will like it.


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if in doubt, test. if you find yourself unsure about the design direction or disagreeing over the way forward, test the design. there are loads of ways you can get feedback from a bigger group of people and none of them need to be time consuming or expensive. testing the design will give you the confidence that things are heading in the right direction.


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remember nothing is permanent. it’s important to remember that unlike print design, the web can be changed at any time. making a design decision doesn’t need to be a life or death choice because if you put something live and users don’t like it then it can easily be changed.


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listen to the head not the heart. designing a website is not the same as producing a piece of print. there is considerable science and psychology behind the discipline as well as many years of research. where possible build on best practice and avoid working from hunches or personal preference.


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resist the urge to copy. there is nothing wrong with looking at your competition or indeed any other website for inspiration. however, blindly following what other people do is often a mistake. what works for one site will not always work for another and we don’t want to simply copy the competition ending up one step behind them.


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context is everything always present it. we will spend hours collaborating and discussing the right approach for your project and hopefully you will have a firm grasp of why certain decisions have been made. the danger comes when you present work to colleagues who don’t have that background. make sure that you always fully brief anybody you show the design to so they know why it has turned out the way it has.


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avoid design by committee. because design is subjective showing it to too many people can just muddy the decision making process. instead keep the number of people to a minimum and canvas their opinions individually to avoid design by committee.


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a little about us. level is a small, friendly graphic design agency. we tried london a long time ago, but came home in search of fresh air, clean sand and warm water, we’re happy we back in dorset. come down and get your toes wet with us. we are pretty good idea generators, art directors, graphic designers, screen based animators, film makers, advertising geniuses, marketing moguls, brand development strategists, packaging designers and screen printers, right here in the heart of weymouth, (oh yeah, right by the beach) dorset. we are not a jack of all master of none. but we’re proud to be diverse, we can turn our hand to pretty much any type of design, from graphic to website design, photography to illustration, logos to full on corporate guidelines.


hey there. level. grafik design boutique / www.level.im +44 (0) 020 8133 9109 11 fisherbridge road / preston / weymouth / dorset / dt3 6bt what we can do;graphic design website design art direction branding identities logos stationary business cards letterheads complement slips brochure design printing art working advertising

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is a small grafik design boutique we design for a living, it puts the food on our table. when you create something you have a choice: either...