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m aG n i F i E D maKE

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SmaLL

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“Everything has its beauty, but not everyone sees it� - Confusius


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introduction

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Vision

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mission

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ambition

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Core message

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Core value

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Functional values

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Expressive values

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there is so much beauty to be seen, but still a lot stays unnoticeable. this is a shame, not only for all the loveliness out there, but for us, people as well. We can get so much more out of life., if we pay more attention to our surroundings and appreciate what there already is. We want to share this message with the world. our surroundings can be seen as treasures, there’s beauty everywhere, waiting to be discovered.


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“the most beautiful things can be found in the tiniest places�

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“We make people open their eyes and face life in its purest form�

m i S S i o n


a m b i t i o n We want to create a serene and appreciative lifestyle. A lifestyle which gives comfort and calmness in this high social mediatic world of today. A pure and fragile atmosphere dominates, which will put you in a peaceful mindstate.

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maKE SmaLL tHinGS m a t t E R our core message says it all.. this concept is all about noticing the little things in life. it explains the necessity of people realizing and experiencing real beauty that is surrounding them.

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our concept evolves around the word petiteness. We try to make the unnoticeable noticeable again. the small details of objects can make everything so much more interesting, which makes it worth to take a closer look from time to time.

P E t i t E n E S S


P a S t E L S a n D P R i n t S We adore pastel coloured and floral printed fabrics. the colour gives our brand a serene atmosphere and the prints make our collections more detailed and unique. We combine these prints and colours with the use of torn and wrinkled materials. this worn out effect gives our garments a story telling character.

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our concept is characterised by two expressive values, which are fragility and appreciation. this has to do with the fact that we are grateful for what life has to offer us and are intrigued by the beauty and delicacy of littleness.

F R a G i L i t Y aPPRECiation


bY LEtE HULSCHER amFi FaSHion & bRanDinG


brandbook "Magnified"