Our story - Brandbook - Les petites shanghaiennes

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A STORY This story had seen light in the spring of 2013. It is based on an original concept, thought by the French designer Fleur Adeline, established in Shanghai since 2011. Fleur multiplies travels and experiences within the different cultures of the world. By soaking up the atmosphere of far-off lands, Fleur always adds ethnic hints in her creations. Much more than a simple accessory, each of her products tells the story of a travel and this, from the choice of raw materials to the making of some of her designs. The name is also rooted in this world of travels and its originality lies in its protagonists, from the young creative woman that she is and shopkeepers, to the Chinese sewers. LPS represents those independent Chinese women from the 90’s who are opened to the world and seeking emancipation.

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people”. - Leo Burnett.


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