Changing the Way We Talk About Ageing.
To know why people are obsessed with anti-ageing, lets look at what ageing is. Ageing is brought about by a cycle of biochemical processes that cause the body to degenerate over time, impacting the individuals health, fitness, and physical appearance. Anti-ageing refers to the process of limiting or slowing these changes through various products and services. The growing consciousness among both the younger and older consumers regarding their physical appearance has fostered anti-ageing products and devices. “Anti-Ageing” is the term most widely used in the beauty industry to market preventative and corrective ageing skincare treatments and products. The concept behind this isn't new at all. Since the dawn of time, women have tried to stop the clock.