PRESS KIT DESIGN
FA I RY GO DM OT H ER, INC. Film Character
The Fairy godmother plays a central role in the animated film called Shrek 2. In this movie, she is the antagonist in the business of producing sweetened potions and magical spells. This press kit design was a project for Advanced Graphic Design class.
Tales of Magic
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The FAIRY GODMOTHER plays a central role in the animated film called Shrek 2. In this movie, she is the antagonist in the business of producing sweetened potions and magical spells. This press kit design was a project for Advanced Graphic Design class. The style I chose followed the theme of the movie: set in Medieval times the materials were usually made of glass, wood, and brass. The press kit I created for FGM INC. involved molding a brand identity that adheres to the strong character of the Fairy Godmother: sweet and charming yet incredibly potent.
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01 VECTOR ICONS From
02 Godmother’s best-selling
left: Stain glass window of a
product is the elegantly bottled
‘bubbling love brew’ and a
SINGLE BARREL OF MAGIC .
wooden signholder for the Fairy Godmother’s potion shop.