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LESLIE COPE PORTFOLIO


LESLIE COPE PORTFOLIO

#ONE

A DESIGNER | A DREAMER | A DOER

HELLO + Hello // I am a Designer I make things pretty. I correlate colors. I fashion materials. I absolutely love what I do. +

Graphic Design has allowed me to explore many platforms of communication, agency relations, small and large event production, and freelance.

I am a Graphic Designer with the mind of an Interior Designer, a digital media strategist, a drawer, and an event planner. Interior Design is a field I’ve always had a strong connection to as I love to analyze shapes, structure, and materials – then incorporate what I see into my photography and graphic arts. I understand design as a means to articulate style and stories in order to be functional and relatable. For me, passion is derived from my inspirations: interactions with people, travel, nature, and spaces. People retell stories and radiate emotion when doing so. Traveling to foreign places keeps my instincts alert and eyes open. Nature provides beauty despite lack of all human control. And spaces - old or new, crumbling or polished, stoic or cozy - give depth to history and presence. As a designer, my utilization of tools helps to create what clients are thinking in their heads, but can’t quite execute themselves. My unique background in Interior Design allows me to think conceptually, hold craft to a high standard, and appreciate manipulation of materials in order to produce unique results. I try my best to think both as the designer and the viewer, really focusing on how the audience will perceive, interact, and indulge in the design, exploring several of the best options before delivering the absolute best.


LESLIE COPE PORTFOLIO

#TWO

E D U CAT I O N +

CO N T E N TS +

Bachelor of Science, Graphic Design Minors, Interior Design & Studio Arts South Dakota State University (SDSU) 2017 GRADUATE

#THREE Discovery Hub, LLC LOGO + BRANDING + MARKETING

Travel Study Scandinavia Interior Design Dept, SDSU DENMARK + SWEDEN + NORWAY

#NINE Stars & Guitars LOGO + BRANDING + EVENT PROMOTION #ELEVEN Minnesota Twins FULL PAGE MAGAZINE LAYOUT

AWA R D S + AC H I E V E M E N TS 2017 Barley to Barrel Museum Exhibit FEATUERD IN AAA TRAVEL MAGAZINE

#TWELVE Podcast Art COVER GRAPHICS

2017 Featured Young Professional BROOKINGS CHAMBER - LINK

#THIRTEEN Barley to Barrel: The Science and History of Brewing Beer in South Dakota LOGO + BRANDING + INTERIOR DESIGN

2017 After Midnight Senior Gallery Exhibition

#FIFTEEN The Great Pacific Garbage Patch LOGO + BRANDING + MARKETING

2017 Gold ADDY Award- Local DISCOVERY HUB LOGO

#NINETEEN Social + Digital Marketing BANNERS + EMAILS + FACEBOOK + INSTAGRAM

2017 Silver ADDY Award- Regionals DISCOVERY HUB LOGO

#TWENTY-THREE Scandinavia Photo Journal TRAVEL STUDY + INTERIOR DESIGN + PHOTOGRAPHY

2015 Oakwood Journal PUBLISHED ENTRY OF PAINTING, "TREES"

#TWENTY-SEVEN Discombobulated 8MM FILM ANIMATION


LOGO DESIGN | BRANDING | MARKETING

#THREE

LESLIE COPE PORTFOLIO

DISCOVERY HUB Discovery Hub, Rich Normality LLC Client: SDSU Interior Design + KODO Kids 2016 Gold and Silver ADDY Award Winner The collaboration between South Dakota State University’s Interior Design students and KODO Kids had a purpose of creating functional furniture pieces that could be used to innovatively interact with. KODO Kids believes in allowing children to learn by questioning, therefore produces thought provoking tools to ignite investigation and curiosity. Discovery Hub is an all encompassing, two-level stool. Whether the interaction is children at play, or children interacting with an adult, the variety of surfaces offer extensive opportunities for interaction. Within the logo, the client wanted to accentuate that this is in fact a hub for all activites a child might partake in within a given day. They also wanted to deliver the Reggio Emilia concept - the whole is more than the sum of its parts - without having to explain it. The logo has been designed to fit these qualifications, as well as attract the eye of parents and kids alike.


LESLIE COPE PORTFOLIO

LOGO DESIGN | BRANDING | MARKETING

#FOUR

PLAY | BUILD | DISCOVER | INTERACT


LOGO DESIGN | BRANDING | MARKETING

#FIVE LESLIE COPE PORTFOLIO


LESLIE COPE PORTFOLIO

#SIX

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The logo and band was developed by researching Reggio Emilia, observing and recording evidence of interactions between child & child as well as child & product. The logo embodies the many activities that can take place utilizing the hub.


LESLIE COPE PORTFOLIO

W E B S I T E L AYO U T + U S E R E X P E R I E N C E

#SEVEN

Our mission is to design an authentic and experiential learning product incorporating principles from Reggio Emilia. This idea, that the whole is more than the sum of its parts, focuses on children learning to form relationships and ideas through interactions with others.


LESLIE COPE PORTFOLIO

#EIGHT

FLEX NEST

DISCOVERY HUB

M A K E R TA B L E

Loose Parts

SEARCH

Reggio Emilia

RICH NORMALITY

DISCOVERY HUB Theory

Explore

Work

M A K E R TA B L E

Theory

Loose Parts

SEARCH

Reggio Emilia

Explore

Work

Rest

The Discovery Hub is a product of Rich Normality LLC, therefore constructed using the Reggio Emilia approach.

Reggio Emilia demonstrates the importance of child interaction with loose parts and relationship building. Reggio Emilia experience consists of reflection of theory, practice, and further careful reflection into a program that is continuously renewed and readjusted.

PLAY

DISCOVERY HUB

DISCOVERY HUB

Rest

The Discovery Hub is a product of Rich Normality LLC, therefore constructed using the Reggio Emilia approach.

BUILD

FLEX NEST

Reggio Emilia demonstrates the importance of child interaction with loose parts and relationship building. Reggio Emilia experience consists of reflection of theory, practice, and further careful reflection into a program that is continuously renewed and readjusted.

DISCOVER

PLAY

DISCOVER The layout of physical space fosters encounters, communication, and relationships. Children learn a great deal in exchanges and negotiations with their peers; therefore teachers organize spaces that support the engagement of small groups. The Magnetic dry erase board on the back of the Discovery Hub offers children a place to work on their reading and writing skills.

DISCOVER

INTERACT

BUILD

ORDER NOW

INTERACT

ORDER NOW

W E B S I T E L AYO U T | MAGAZ I N E + RAC K CA R D

RICH NORMALITY


LESLIE COPE PORTFOLIO

#NINE

STARS & GUITARS

LOGO | BRAND IDENTITY | EVENT PROMOTION

DIGITAL + SOCIAL MEDIA + L ARGE & SMALL SCALE PRINT PRODUCTION


X F RA M E | M E E T & G R E E T ST I C K E R S | A L L ACC E SS C R E D E N TA I L

#TEN LESLIE COPE PORTFOLIO


W C C O + T W I N S PA R T N E R S H I P | F U L L PA G E M A G A Z I N E A D

#ELEVEN LESLIE COPE PORTFOLIO


LESLIE COPE PORTFOLIO

#TWELVE

PODCAST + COVER ART


LESLIE COPE PORTFOLIO

LOGO DESIGN | BRANDING | INTERIOR DESIGN

#THIRTEEN

BARLEY TO BARREL Barley to Barrel: The Science & History of Brewing Beer in South Dakota South Dakota Agricultural Heritage Museum On Exhibit Fall 2016 – Spring 2018 AAA Travel Magazine feature +

The brewing of beer has a long history in South Dakota. It was a cultural tradition that brought people together socially and made the water safe to drink. Until the early 20th Century, South Dakota experienced a boom in the brewing industry. With today’s resurgence of the craft beer industry, South Dakota’s brewing tradition carries on. This exhibit touches on the history of breweries in South Dakota and highlights the key components of agriculture that contribute to the industry as a whole.

Picture this: it’s a warm summer evening in South Dakota; birds are active, the dog needs some fresh air, and the brewery patio a couple blocks away is calling your name. The humidity dampens your t-shirt and you start to hear a local band warming up as you near your destination. Bikes whiz past, the grass is starting to take on the damp chill before the rest of the atmosphere, and you can’t wait for a beer! Once the logo was created, the space had to become Barley to Barrel. Photos and artifacts were carefully chosen, the floorplan was designed to engage an audience of all ages and backgrounds, and the signage was crafted to fully exhibit the Science and History of Brewing Beer in South Dakota.

S C IE N C E A N D HI S T O R Y O F BR E W I N G I N S OU T H D A K O TA

S CIE N C E A ND HI S T OR Y OF BR E W IN G


LESLIE COPE PORTFOLIO

#FOURTEEN

INTERIOR SPACES + My background in Interior Design played a major role in the success for Barley to Barrel. The lack of windows in this particular space meant we would be working with the museum’s pre-existing track light system. Colors were chosen to enhance and brighten despite the dark hues. Added wall partitions were placed strategically as to utilize our light sources and create efficient movement.


LESLIE COPE PORTFOLIO

#FIFTEEN

LOGO DESIGN | BRANDING | MARKETING

THE GREAT PACIFIC GARBAGE PATCH + How Do I Look, Doc? 2016 Somewhere in our great, big, beautiful world exists a vortex that we continue to feed daily. Its power has created a man-made island of trash that is harming our ecosystems. This poster was created to spark interest in the matter and bring awareness to the problem. Although it began as an influential poster, the campaign has room to grow into a stand-alone organization. “How do I look, Doc?” could become a household catch phrase and maybe one day we’d begin to see less fish like the one pictured here.

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What is it? The vortex is a collection of marine debris in the North Pacific Ocean Gyre. Marine debris is litter and chemical sludge that ends up in oceans, seas, and other large bodies of water. Lying on the convergence zone of the warm waters of the West Pacific and cool waters of the Arctic oceans, the gyre’s currents allow the pollutants and trash to form a visible floating island. So what is the problem? The problem is that the world’s largest landfill is in the ocean, and marine life is suffering because of it. Many animals consume the pollutants or become tangled and cannot free themselves.


LESLIE COPE PORTFOLIO

#SIXTEEN

Doc?

135°W - 155°W 35°N - 42°N

Great Pacific Garbage Patch “Pacific Trash Vortex” What is it? The vortex is a collection of marine debris in the North Pacific Ocean Gyre. Marine debris is litter and chemical sludge that ends up in oceans, seas, and other large bodies of water. Lying on the convergence zone of the warm waters of the West Pacific and cool waters of the Arctic oceans, the gyre’s currents allow the pollutants and trash to form a visible floating island. So what is the problem? The problem is that the world’s largest landfill is in the ocean, and marine life is suffering because of it. Many animals consume the pollutants or become tangled and cannot free themselves.

For more information: http://www.garbagepatch.net

LOGO DESIGN | BRANDING | MARKETING

How do I look,


LESLIE COPE PORTFOLIO

#SEVENTEEN

G R E AT PA C I F I C G A R B A G E PAT C H HAND SKETCHES


#EIGHTEEN

INSPIRATION BOARD COLOR + ST YLE + MOOD + TECHNIQUE

LESLIE COPE PORTFOLIO


B A N N E R S | TA K E O V E R S | E MA I LS | FAC E B O O K + i I N STAG RA M

#NINETEEN

LESLIE COPE PORTFOLIO

SOCIAL + DIGITAL MARKETING Social Media and Digital Marketing is utilized to build upon the creative direction of the client’s needs. Banner ads, home takeover pages, emails, and Facebook and Instagram posts need to establish a presence in order to draw the consumer to the brand. Pairing brand elements with design trends results in successful execution and delivery.


#TWENTY

LESLIE COPE PORTFOLIO

For the client, we wanted to portray healthy, active adults and still utilize bright colors symbollic throughout the company’s brand.

FACEBOOK | TAKEOVER | RETARGETTING ADS *Pictured are Facebook posts


# T W E N T Y- O N E

LESLIE COPE PORTFOLIO

YMCA’s email and retargetting campaign targets young women in the Twin City area, working to direct traffic to their website


# T W E N T Y-T W O

BUZ*N Half DUZ*N’s pomotional material included onsite signage (left), Facebook (top right), Instagram, ongoing updates to the website, and custom BUZ*N cards on all materials.

LESLIE COPE PORTFOLIO


TRAVEL STUDY | INTERIOR DESIGN | PHOTOGRAPHY

# T W E N T Y-T H R E E

LESLIE COPE PORTFOLIO

PHOTO JOURNAL + DENMARK + SWEDEN + NORWAY In the mornings we toured as a class visiting castles, museums, and libraries. In the afternoons, we would break off and were free to roam neighborhoods, parks, restaurants, and study local cultures. I quickly observed

that architecture there was unique. It was historic and modern, sleek and rugged spaces juxtoposed beautifully with their surroundings. Interiors were innovative and meaningful around every corner. I studied people - how they were using spaces, transitioning from space to space, utilizing seating and public areas. I observed textures, colors, angles, reflections, shadows, and shapes.


# T W E N T Y- FO U R

LESLIE COPE PORTFOLIO

OSLO OPERA HOUSE NORWAY This design mimicks an iceburg and is built both on land and over water. The exterior path leads all the way around, inclining onto the roof. The interiors, some of my favorite I’ve ever seen, are modern consisting of wood, tile, and repeitition.

SUPERKILEN PARK DENMARK This outdoor park expands over several blocks in Copenhagen. The park has separate regions, defined by large blocks of color, lines, and outdoor furniture. It successfully encourages involvement by the public.


B A R G I N O A N T I N O R I | STA I R + S H A P E + CO N T RAST


600 YEAR OLD HOME Entering this space, I fell in love with the textures of the door and plant, as well as the dimension caught with the open door in comparison to the otherwise 2D look of the shapes the image created.

NORDPARK RAILWAY STATION ZAHA HADID Beautiful and sleek in typical Zaha Hadid fashion. This photo was taken to capture the movement in the otherwise hard material. The green structure canopies the stairs that lead to a concrete entrance for the tram ride up the mountain.

ITALIAN KITCHEN Kitchens are a hub of activity, and seeing how people decorate and organize their own is fascinating to me.


LESLIE COPE PORTFOLIO

# T W E N T Y- S E V E N

ADDITION + REDUCTION Discombobulated 2017 Animation created using 8mm film. The process involved adding color and materials to clear film, as well as scratching and drawing on black film. Bleach, nail polish, markers, steel wool, sand paper, hole punches, and many more materials were utilized in the manipulation of the film. The image here is three frames from the beginning of the film. https://player.vimeo.com/video/196610222


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This cameraless animation film depicts the discombobulation, or confusion, creators sometimes face when they hit an artist’s block. Together we manipulated and distressed black and clear 8mm film. In order to achieve the true conception of hand manipulation, the film was projected then filmed with a DSLR camera. In After Effects, we were able to refine, reposition, and reuse footage in order to capture the essence of how our minds feed from inspiration. The film depicts the story, but the individual frames play an important role in understanding the creation of the whole.


THE END

LESLIE COPE PORTFOLIO

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LDC // Design Portfolio  

Hello // I am a Designer - A natural problem solver, innovative with my approach to communication, invention, and transformation. As a purpo...

LDC // Design Portfolio  

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