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The Idea We see many ads for tourism boards with a single picture trying to capture the essence of a place or a country. In this project a group of images was used cooperatively to create six different ads for the official web site of the Brazilian Tourism Board (www.braziltour.com). The idea was to give the audience a chance to interpret one simple calculation of images and associate the final result to what Brazil could offer: “something plus something else becomes this sensational other thing”. It all adds up.

Just one click away, www.braziltour.com

The Outcome Series of advertisements for www.braziltour.com, the official Brazilian Tourism Board web site, in the following media formats: Newspapers Ads Billboards Ads London’s Tube Carriage Boards Ads


Brazilian Tourism Board official web site (www.braziltour.com)


Brazilian Tourism Board official web site (www.braziltour.com)


Newspaper ad. size: quarter page horizontal (Tabloid)


Newspaper ad. size: quarter page horizontal (Broadsheet)


Newspaper ad. size: half page vertical (Tabloid)


Newspaper ad. size: half page vertical (Broadsheet)


Billboard ad. size: 48 sheets (London)


Billboard ad. size: 96 sheets (London)


Billboard ad. size: 96 sheets (London)


Billboard ad. size: 48 sheets (London Underground)


Billboard ad. size: 16 sheets (London Underground)


Billboard ad. size: 16 sheets (London Underground)


Tube Carriage Panels ads. (London Underground)


A special thanks to the Brazilian Tourism Board and Brazilian Embassy in London, for all the attention and expert advice given throughout this project. It all added up!


Copyright Š 2010 Leo Lucas. All Rights Reserved.


It all adds up! just one click away, www.braziltour.com (Ideas Book)