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LeonLo Portfolio


CONTENTS TEN WORKS ONE HOBBY WORK


001

LIEBAO Browser(One Show)

002

Eslite

003

Lawnmap

004

Fujifilm instant

005

Persil (D&AD)

006

Mcdonald

007

Jobfinder

008

Towngas

009

Nike(One Show)

010

Yakult

001

My photograph


LIE BAO BROWSER Brilliant because elite.


Print

Brief

Video

New campaign for "LIEBAO Browser" From brower's speed,tell people "Lie Bao" is a high-end browser.

Idea

With high-speed as a feature, we use a factory represent the browser in order to shows that there is a specific team working for the users.Also the perspective mechanics display how precision of Liebao that makes the high-speed.Each part of the browser is not only build up by the technology but also by humanization.Liebao teams will always get the users back and provide the high speed service.

Result

This works is the Merit Awards in “One Show 2012”.

Scan and Watch

One Show 2012參賽作品 - 流暢源於背後一切

h�p://www.youtube.com/watch?v=7C9n5bRHaAs&feature=youtu.be


ESLITE Books make you alive.


Print

Brief

New campaign for "ELITE"

Idea

Writers influence other people’s view by the book which shows their own feeling.People are mutually influenced by the resonance or information created from the books.The action of “influence” would help you feeling alive because of the sense of existence. Three posters to represent infected attitudes of others,next generation and others life.

Result

The poster shows that reading is a good media to learn.And attract more people to go to Elite .


LAWNMAP Lawn always best on the ground.


Print

Brief

New campaign for "LAWNMAP" Encourage people leave the city,leave the shopping mall.And find lawn and regain a plain,simple life.

Idea

Buildings are all around our city nowadays, however, there are no free grasslandthat it is actually not really a comfortable city.As we are not willing to let the grassland which could still be trampled disappeared, our plan isto assumethat the grassland in Hong Kong would be attached on the outside of the buildings in the future. It means if there were no more spaces for the grassland in coming days, we would still yearnfor having activities ongrasses.The value of cherishing grasslands,is to take a breath of fresh air in our city.

Result

"Lawn Map" is the client of latest cooperation.The final product is uploaded by "lawn map" to the official facebook page for promotion.


FUJIFILM INSTANT Touch the instant moment.


Video

Brief

New campaign for "Fujifilm Instant carmera."

Idea

Nowadays,many people think that camera is a tool.Fujifilm tried to position Instax as toy.But toy are toys,you will get tired of it someday.So i find the insight from instant photo is touchable.We touch the instant photo,we touch the instant moment.

Scan and Watch

Fujifilm instax Camera-Touch the instant moment h�p://www.youtube.com/watch?v=G9TIShqvOT4&feature=youtu.be

Result

Feel every moment as you touch instax file,so Instax camera become your best companion.

Check out the other deliverable from next page


Print

Souvenir


Aimbient


PERSIL(D&AD) Be dare to be there.


Video

Brief

Giving children space to experience and feel the happiness while getting dirt.

Idea

To give a space for children to experience getting dirt with happiness, we gonna show you how to get dirt but have no fear. A huge white t-shirt with ink stand outside was designed.Children might get dirt while stepping on the t-shirt,but also enjoying the process at the same time.Be dare to be there! Just play!

Scan and Watch D&AD2012 Student award-Persil "Be dare to be there" h�p://www.youtube.com/watch?v=-bWGPpsH_iY&feature=youtu.be

Result

We hope to bring out the message that the happiness children got from playing is immeasurable and also a part of growth.The concern of making children filthy should never appear in the play. Playing is simple, dirt is good.

Know more concept visualisation from next page


Aimbient

1 Place in a huge,clean t-shirt in public space.

T-shirt will be surrounded by a zone filled with black ink.

2 Black footprints will be printed on the white t-shirt while children playing on it.The first three steps willmaintain a cycle.(e.g:one week)


3 New cycle begins,we will replace the zone which filled with detergent.

4 Children mignt bring the detergent on to the t-shirt indirectly while playing on it again.Finally,the t-shirt will will be clean.We can then change the zone with black ink again. The entire could therefore carried out for a period,which brings out Children might get dirt while stepping on the t-shirt,but also enjoying the process.


MCDONALD Make your dream burger


Website

Brief

Design a digital marketing plan to Mcdonald.

Idea

Young people between the ages of 16-25 are mostly innovative ,Mcdonalad's campaign "My Burger" could therefore give them interesting feelings."My burger" this canpaign can decide the stuffing themselves,sothe customer can make their dream burger.

Result

"My Burger" only sell in a limited period everyday.After that, the campaign adding value to existing products.And increase product range,because different burger combinations.

more in next page


Apps

1

2

App cover

3

Bread,Stuffings(cost of each), Finish(total price),

Make a burger

4

Share/ The QR code can exchange a real burger in Mcdonald's shop


Website

T-shirt


JOBFINDER GET A FRESH JOB EVERYDAY


Souvenir

Brief

Design a direct marketing plan to “JobFinder.com�. Increase the brand awareness of JobFinder.com

Idea We launched a campaign called "1 dollar toast". The"1 dollartoast" freshly bakes every day. Each toast contains a QR code on the top which can link to the information of a job from Jobfinder.com. The taste of toast refers to different job categories.

Result

The action created awareness for JobFinder.Jobfinder, clientof this cooperation,has designed the idea before. Therefore, it is useful for them to design the latest promotion campaign from this work.


TOWNGAS Help the Penguin.


Games

Brief

Raise public concern on global warming.

Idea

Save the South Pole penguin in the facebook game.The penguin lost their home when South Pole ice melted gradually,so player need to give them ice.The rank we get can compare with friends finally the result can post on our wall as latest post in facebook after playing the games.

Result

Raise public concern on global warming.People after play it can share on facebook.


1 Games

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3

4

5

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7


NIKE Fight on a right place.


Brief

Video

Make a video to call all "otaku"(宅男) go out from their room,to do exercises.

Idea At the beginning, two main characters of this story are “otaku”. However, their ambition of sports is induced by tennis.

Scan and Watch

2011-THE ONE SHOW 參賽作品-NIKE「另一個場地,另一個競技」

Result

This works is the Merit Awards in “One Show 2011”.

h�p://www.youtube.com/watch?v=oU5rVnliKD4&feature=youtu.be


YAKULT Don’t let Intestine remains everything.


Brief

Video

Take a TVC for Yakult LT promotion. Yakult.LT’s selling point is beneficial to intestines.

Idea

In order to figure out the Yakult advantage for intestine, the story is induced by a little mistake. The actor always brings tissue from his room to toilet. His family members feel suspicious of his abnormal behavior. Finally, they discover that the actor is finding the solutions of constipation frominternet.

Result

The video let more people know about the benefits of Yakult LT, as well as telling people that the constipation is not difficult to solve because we can drink the Yakult LT.

Scan and Watch 益力多LT-伱身有屎呀 http://www.youtube.com/watch?v=YfmFLwzqJzc


I love the black and


white photography


Occasionally, I enjoy s


staying inside the color


Copywriting Photography Layout design

Leon Lo 羅利安 T +852 6102-8399 E Leonlo516@gmail.com



Porfolio-LEON LO