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POR TFO LIO

Leonardo Kusuma Pakpahan

Selected Works 2014 - 2016


About My name is Leo. I am a graphic designer based in Jakarta. I extremely have passionate about graphic and visual. I do interest to work in variety of creative fields. What I liked the most are branding, editorial design, and illustration. Don’t worry, I also enjoy to work both with manually and with digital stuffs.


NICE TO

MEET YOU


I N T RO Data Personal N A M E

Leonardo K. Pakpahan

E D U C A T I O N

Diploma’s Degree in

DATE OF BIRTH

May, 19

Art & Design major

G E N D E R

Male

Telkom PDC (2014)

A G E

21

E M A I L

kusumaleon@gmail.com

R E L I G I O N

Christian

PHONE NUMBER

08975794500

LANGUAGES

Bahasa Indonesia (native)

WORK PLATFORM

Windows Mac

English (average)

Experiences 2012 • SMARTFEST 2012 head of executive committee

2013 • ARTECH II part of creative division • Randomstreet Original & Co. freelance graphic designer

2014


84%

76%

70%

93%

Ps

Id

Ai

Cdr

2014 • PT. Doxadigital Indonesia - Jakarta graphic designer internship

leonkusuma

leonkusuma

leonkusuma

leophardd

Interests

Skills

Social Media

movie

photography

music

game

social media

coffee

2015 • Artmosphere Graphic Design & Co. graphic designer

Present


WORKS CONTENT Ran do m s tre e t O riGIN AL & Co.

10 - 15

Win n e r In do n e s ia

16 - 21

De lta Djakarta

22 - 25

E RIA An n ual Re po rt

26 - 31

E ria RE S E ARCH RE PO RT

32 - 37

DJKN - IN OVAS I KITA

38 - 41

WAYAN G BIS T RO

42 - 47

AS T RA AGRO LE S TARI

48 - 51

ART M O S PH E RE

52 - 55

T H E S M IT H PRO PE RT Y

56 - 59

BAN K AKAS IA M AS

60 - 63


creative portfolio

branding

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01 Branding

Randomstreet Ori & Co. is a clothingcompany based in Bandar Lampung, Lampung-ID. All corporate & branding items brought the concept of oldschool. The company want an idea that represent the concept & purpose of the brand itself.

kusumaleon@gmail.com

Randomstreet Ori & Co.


12

LOGO’S CONCEPT

creative portfolio

branding

+ needle is main equipment of making apparel

+ light rays, symbolize of inspiration

ropes, symbolize of strength, relation, connection, & trust


kusumaleon@gmail.com

13


creative portfolio

branding

14


kusumaleon@gmail.com

15


creative portfolio

corporate identity

16


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02

Corporate Identity

Winner Indonesia is an educational company based in Medan, North Sumatera. It offers a certification which is same as diploma degree. They have three majors, and they all are in technology field.

kusumaleon@gmail.com

Winner Indonesia


creative portfolio

LOGO’S CONCEPT

corporate identity

18


kusumaleon@gmail.com

19


creative portfolio

corporate identity

20


kusumaleon@gmail.com

21


creative portfolio

editorial

22


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03 Editorial

PT Delta Djakarta is the manufacturer and distributor of some of the best beer brands in the world. The company is also a key figure in the country’s non-alcoholic beverages market.

kusumaleon@gmail.com

Delta Djakarta Annual Report 2013


creative portfolio

editorial

24


kusumaleon@gmail.com

25


creative portfolio

editorial

26


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04 Editorial

ERIA Annual Report 2015

This annual report design was an alternative submission. The concept brings to modern style using vector illustration.

kusumaleon@gmail.com

The Economic Research Institute for ASEAN and East Asia (or ERIA) is an international organization established in Jakarta, Indonesia.


28 creative portfolio

editorial

ERIA Annual Report 2015 The Economic Research Institute for ASEAN and East Asia or ERIA is an international organization established in Jakarta, Indonesia in 2008 by a formal agreement among Leaders of 16 countries in the East Asian region to conduct research activities and make policy recommendations for further economic integration in the East Asia.

This annual report design was an alternative submission. The concept brings to modern style using vector illustration.


kusumaleon@gmail.com

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creative portfolio

editorial

30


kusumaleon@gmail.com

31


creative portfolio

book cover

32


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05 Book Cover

ERIA Research Report

ERIA’s works are divided into 3 fields, doing research works, disseminating its works, and providing policy recommendations.

kusumaleon@gmail.com

The Economic Research Institute for ASEAN and East Asia or ERIA is an international organization established in Jakarta, Indonesia.


creative portfolio

book cover

34


kusumaleon@gmail.com

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creative portfolio

book cover

36


kusumaleon@gmail.com

37


creative portfolio

book cover

38


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06 Book Cover

Directorate General of State (abbreviated DJKN) is one of the first echelon in the Ministry of Finance in Indonesia. This book is telling about how DJKN make various innovation in order to formulate and implement policies and technical standardization in the field of state assets, state receivables, and the auction in accordance with the policies established by the Minister of Finance.

kusumaleon@gmail.com

DJKN Inovasi Kita


creative portfolio

book cover

40


kusumaleon@gmail.com

41


creative portfolio

menu design

42


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07 Menu Design

Wayang Bistro

With tagline “Bring Indonesian Culture To Your Table�, Wayang Bistro gives us various Indonesian dish.

kusumaleon@gmail.com

Wayang Bistro is a well-known restaurant located in Mall Kota Kasablanka, South Jakarta.


creative portfolio

menu design

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kusumaleon@gmail.com

45


creative portfolio

menu design

46


kusumaleon@gmail.com

47


creative portfolio

branding

48


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08

Calendar Design

Astra Agro Lestari Calendar

All of the style of this 2015 calendar design brought concept about “Sustainability Report�.

kusumaleon@gmail.com

PT. Astra Agro Lestari Tbk is one of the largest oil palm plantations in Indonesia which has been operating for 35 years.


creative portfolio

branding

50


kusumaleon@gmail.com

51


creative portfolio

website design

52


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09 Website Design

Artmosphere Graphic Design & Co is a design-firm based in West Jakarta. Tuned in by its name, Artmosphere is made to pervade the mood of an art in multidisciplinary creative communication. This website was designed with clean and simple looks.

kusumaleon@gmail.com

Artmosphere Graphic Design & Co.


creative portfolio

website design

54


kusumaleon@gmail.com

55


creative portfolio

website design

56


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10

Website Design

The Smith

The Smith is a home to a variety of startup companies.

kusumaleon@gmail.com

The Smith is an apartment and SOHO developed by Trinity Property Group located in Alam Sutera, Tangerang.


creative portfolio

website design

58


kusumaleon@gmail.com

59


creative portfolio

website design

60


61

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Website Design

Akasia Mas Bank (PT. BPR Akasia Mas) is a growing bank that gives loan to small to medium businesses. It operates in the area Serpong, Tangerang and surrounding areas to provide venture capital for small to medium-sized businesses Client: Bank Akasia Mas Agency: Doxadigital Indonesia

kusumaleon@gmail.com

Bank Akasia Mas


creative portfolio

website design

62


kusumaleon@gmail.com

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Graphic Design Portfolio | Leonardo Kusuma  

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