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Progetto grafico Leonardo Suozzo Questo manuale è stato stampato a Roma presso Istantanea S.p.a. Stampato in Italia. Printed in Italy Sabato 5 febbraio 2011


Sublime is something you choke on after a shot of tequila.


01

LOGO PROJECT


RESEARCH

The Mayan calendar


The logo Vazquez depicts a stylized face with a crown on his head and his tongue hanging out. This drew inspiration from the mask in the centre of the Mayan calendar, which has been modified in a more traditional style. Following the idea of tradition, the frieze on the sides of the logo uses the dragon Quetzalcoat as a source of inspiration.


K: 100 % W: 100%

Y: 100 % M: 39%

K: 100 % W: 100%

The brand and logo can be used in three types of colours: black used on white and coloured background, white and orange on black backgrounds.


BACKGROUND

BACKGROUND

C: M: Y: K:

C: M: Y: K:

0% 0% 0% 100%

8,55% 7,74% 9,02% 0%

BACKGROUND

BACKGROUND

C: M: Y: K:

C: M: Y: K:

0% 0% 0% 100%

0% 0% 0% 100%


Each of the elements of the logo have been designed on a square-based grid to enable the label to maintain its proportion. When the logo will be used asides others, the square units will be used also to determined the distance between them.

x

2x 9x

4x

The Frieze 2x1 squares The Name 9x2 The Mark 5x5


02 TYPE FACES


Optimus Princeps Akkurat The typeface used is named “Optimus Princeps�, a serif typeface which reflects to the traditional style of the overall project. Moreover it has been used other two typefaces: DIN for all the titrations in the book and Akkurat Mono for all the current text.


Optimus Princeps Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 £ & @ ? ! / + ( . , : ; )

Akkurat Mono ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 £&@?!/+(.,:;)


DIN DIN


DIN Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 £&@?!/+(.,:;)

DIN Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 £&@?!/+(.,:;)


03 PRINTS


tel. +52 26278349 cel. +52 26278423 fax +52 26278208

VAZQUEZ

email: pedrobojan@hotmail.it


On the stationery it is applied a very simple and linear graphic to prevent that photocopying or similar reproduction methods would ruin it.The texture on the back of letterheads is created through the repetition of the frieze that accompanies the logo. This one is also printed on other packaging applications.


tel. +52 26278349 cel. +52 26278423 fax +52 26278208

VAZQUEZ

email: pedrobojan@hotmail.it


DIRETTORE GENERALE tel. +52 26278349 cel. +52 26278423

VAZQUEZ

fax +52 26278208 email: pedrobojan@hotmail.it

MARKETING tel. +52 26278349 cel. +52 26278423

VAZQUEZ

fax +52 26278208 email: pedrobojan@hotmail.it


04

APPLICATION


ADVE RTISEMENT The advertising campaign of Vazquez is divided into three typologies: Blanco, Reposado and Anejo. Each one is designed to reach a specific type of consumer. “Vazquez Blanco, It could change your night” The bottle is photographed sitting on a club counter, as this type of tequila is usually consumed in this kind of situations, served in shot glasses to add some sprint to the night, better tasted with lime and salt. “Vazquez Reposado, since ever your favourite sin “ This advertising wants to reach the regular consumer of this drink. The bottle sits on a wood counter, the light is warm, giving to the viewer a feeling of an old bar. “Vazquez Anejo,the taste of tradition” The Anjeo version is the most expensive and fine range of tequila that this brand offers. This advertising underlines a sense of tradition and class, thanks to the environment in which the bottle is photographed: a luxurious dark glossy counter probably belonging to some private club. Drinking it would make you become part of this elite.


WEBSITE LAYOUTS To create a more binding relationship between Vazquez consumers and the drink, some pages of a simple but elegant website have been created. All the images on the background – which would change every 5 seconds- would remind the visitor of the tradition that this brand underlines in every its forms.



manuale operitivo logo vazquez