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SONY

PRESENTATION TUESDAY 26th NOVEMBER


through CONNECTED technology WE REACH over 30,000 CUSTOMERS EVERY day

10 Million Customers a year!

800,000 customers a month


SONY’s CHALLENGE AT CArPHONE WAREHOUSE 20% Share IN 2013

2012 SONY MARKET SHARE 7% 2013 uplift in SHARE NOW 26% SALES YEAR TO DATE 382% AND COUNTING...


COMMERCIAL STRATEGY 2013

EXCLUSIVE RETAIL OFFERS DRIVING HIGH-END DEVICES FROM LAUNCH DISRUPTING THE MARKET

€50 OFF SONY XPERIA Z FREE XPERIA Z1

SONY MID-TIER FORM KEY PILLAR IN OUR PREPAY STRATEGY XPERIA E, J & M TACTICAL PRICE REDUCTIONS BACK TO SCHOOL CAMPAIGN CHRISTMAS GIFT BOX


Footfall up 12% compared to 2012 7% uplift on Post Pay Year on Year - Advertising spend â‚Ź1.5m - 7% increase in Brand Awareness - New web strategy driving customer research journey - CPM 200k - New Blog visits 1000 per week..

Exciting new retail partnerships

12 Store in Stores @ Harvey Norman Superstore @ Clery’s Department Store


Sony XPERIA Z launch PRESS


XPERIA Z launch AT CARPHONE WAREHOUSE

EXCLUSIVE OFFER â‚Ź50 off DEVICE price on Pay Monthly March Pricing Guide Cover & promotion

Front Cover - March Buyers Guide

Inside Page - March Buyers Guide


XPERIA Z launch RETAIL TAKEOVER

In-store Quads

Window Poster

Wall Graphic

Cat Captains + 3RP


APRIL

XPERIA Z WHITE

EXCLUSIVE TO CARPHONE WAREHOUSE - RETAIL FOCUS - PR Coverage

The Irish Times - Online

Cover Charged Magazine

AD Charged Magazine

Spread Charged Magazine


JUNE

Sony XPERIA Z & TABLET Z, XPERIA E and XPERIA SP LAUNCH AT CARPHONE WAREHOUSE

Charged Magazine

Review Page Charged Magazine

Spread Charged Magazine

Review Page Charged Magazine


Xperia M Launch & Back To School Pack AT CARPHONE WAREHOUSE

Review Page Charged Magazine Cover Charged Magazine

Competition Page Charged Magazine

In-Store POS


Xperia Z1 Launch

DM AND Web - Pre-Registration 262 Entries

Homepage Main Banner

Newsletter

Registration Page


October ATL Xperia Z1 TV – Save €49.99 Adults 25-44 1+ 69% Reach (958,000) 3+ 30% 3.5 OTS

Radio: Adults 25-44 1+ 40% Reach (555,000) 4.0 OTH


OCTOBER

Xperia Z1 Launch BUYERS GUIDE & CHARGED

Review - Charged Magazine

Cover Buyers Guide

Cover Charged Magazine

Review Page Charged Magazine

Online Review - Charged Magazine


OCTOBER

Xperia Z1 Launch In Store - Xperia Z1 Store Takeover

Gondola End

Gondola End Poster

Counter Vinyl

3RP POS


NOVEMBER

CHRISTMAS LAUNCH Xperia Z1 Purple - EXCLUSIVE COLOUR


NOVEMBER

CHARGED

Xperia Z1 Purple - EXCLUSIVE COLOUR


NOVEMBER

IN-sTORE 2 top Priorities


NOVEMBER

CHRISTMAS AD CAMPAIGN €600k value TV, Outdoor, Online & Press


NOVEMBER

CLERY’S

Sony slat wall & Sony Cat Captain gondola


Opportunities before end of year Price drop - potential on Xperia E with Vodafone €50 off Z1 in Harvey Norman & Clery’s stores Pre Pay Sale 26th Dec - 8th Jan FREE 32” TV WITH XPERIA SP ON VODAFONE (JANUARY SALE) PRE PAY MARKET LEADING PRICE ON XPERIA E1

Additional Sony presence in Clery’s available for Christmas


2014 Opportunities store in store creating a connected brand story for

sony tv, mobile, GAMING AND accessories

CAT. Captains

Local activation WITH AMBASsADORS

USE OF PINPOINT

OPPORTUNITY TO PLACE XPERIA Z TABLETS IN ALL STORES

HERO LAUNCH

STORE TAKEOVER AND BRANDING OPPORTUNITIES

STRONG ROADMAP 2014

XPERIA E AND J REPLACEMENT PRICE POINT CRITICAL AND SUPPORT


“We exist to inspire and guide in this connected world, making people’s lives better through technology”


Sony Presentation