FALL WINTER 2014 Executive Press Kit w w w. L E O N A N Y. c o m
TABLE OF CONTENTS:
Company Overview…………………………………………...........1 Lauren Leonard: Designer Bio……………………………………...2 Press Release: Fall 2014…..………………………..………….…….3 Selected Other Press………………………………………………4-5
COMPANY OVERVIEW Founded by Lauren Leonard in 2008, LEONA is a women’s contemporary luxury apparel label. LEONA holds company headquarters in Nashville TN’s 12th South District and New York City’s Gramercy Park. LEONA is proudly Made in the USA by family owned and operated manufacturers with particular attention to quality and detail. PRODUCT “LEONA Luxury Essentials” is a clothing concept comprised of everything needed to build an impeccable wardrobe for the modern woman. The label focuses on easy slip-on styles with simple, chic silhouettes and a flawless fit. LEONA is constructed from the very best luxurious fabrications, and Made in the USA. Cool, modern and classic, each piece of LEONA is built to stand the test of time, in both look and quality. LEONA garments transition the wearer seamlessly from day to night, season to season, and provide endless styling options. Some key garments include the; ‘Staple Silk Shirt’, ‘Essential Silk Blouse’, ‘Trouble Free T’, ‘Necessary Dress’, ‘Easy pant’ and ‘Best Blouse’. AVERAGE RETAIL PRICES Tops: $120-$220 Bottoms: $150-$250 Dresses: $215-$350 LOCATIONS LEONA can be found in more than 200 stores across the United States and internationally, as well as the LEONA retail store in Nashville, TN. The complete list of retail stores can be found at www.LEONANY.com/stockists/. LEONA is available to all at www.LEONANY.com/shop.
LAUREN LEONARD: DESIGNER BIO Lauren Leonard is the creative mind behind LEONA. Her entrepreneurial spirit and adoration for fashion were recognized at an early age. At 16, she began working in luxury fashion retailers and quickly became a womenâ€™s buyer. Eventually she made the move from her deep southern roots to the bustling streets of New York City. While working in New York, her confidence in her vision grew as she excelled in the world of fashion. Lauren returned to the South determined to take her experience and passion, and evolve them into her very own collection of luxury wardrobe essentials for todayâ€™s woman. Cool, modern, classic and transitional, with a focus on slip-on styles, LEONA is everything the modern woman needs to build an impeccable wardrobe. Southern sensibility combines seamlessly with city chic through hand drawn prints and the very best luxurious fabrications. Made in the USA by family owned and operated manufacturers, LEONA currently holds offices in Nashville, TN and New York, NY. Since LEONA's debut in the spring of 2008, it has quickly gained a faithful following and is sold at more than two hundred of the most discerning and renowned retailers internationally. With celebrity fans like Taylor Swift and Giuliana Rancic, and sightings in Lucky, Elle and People magazines, LEONA is one of the fastest growing contemporary labels in fashion today.
PRESS RELEASE: LEONA LUXURY ESSENTIALS NEWS RELEASE FOR IMMEDIATE RELEASE CONTACT INFORMATION: Michele Leonard LEONA Public Relations 615 383 1293 chel@LEONANY.com LEONA LUXURY ESSENTIALS Fall Winter 2014 Collections Fall 2014 marks an exciting new direction for the label, LEONA. Lauren Leonard launches the new ‘Modern Luxury Essentials’ collection late this summer with a focus on easy slip-on styles and essential wardrobe building luxury basics, as well as a striking and timeless new company logo. “I saw a void in the market for versatile easy to wear styles that not only take the wearer from day to night but from season to season.” Leonard said, “Based on proven best sellers in our history, we worked tirelessly to create a line that provides chic, easy essentials for the modern customer’s wardrobe.”
After gathering feedback from their first retail stores, as well as wholesale retail partners and industry leaders, Leonard worked to develop precisely what their customer wants: the perfect building blocks for a modern wardrobe. Cool, current, classic and transitional, the styles were given names that represent their role in the customer’s wardrobe: ‘Staple Silk Shirt’, ‘Essential Dress’, ‘Necessary Blouse’, ‘Best Blouse’ and ‘Trouble Free T’, just to name a few. Simple and chic silhouettes, with a flawless fit, are the basis of the LEONA luxury essentials collection. These items are being sold in a new ‘essentials’ section on the company website as well as with their wholesale retail partners.
Fresh shades of garnet, tan, navy and forest are combined with hand drawn animal prints in the Fall 2014 collection. Custom made, luxurious jacquards in structured dresses like the ‘Perfect Party Dress’ and ‘Pleats Please Dress’, show the more structured side of an otherwise relaxed collection. Almost everything in the collection with the exception of few pieces in seasonal wool, are designed to be worn year round. Looking forward to 2015, the company will continue to focus and expand upon their luxury essentials direction with covetable wardrobe basics, as well as launching a jewelry collection with a similar concept.