Exclusively at John Lewis
CONTENTS Inspiration The design process Craftsmanship Sustainability A celebration of food
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inspiration When we think about food, we get excited about two things: what we’re going to eat, and why. The ‘why’ part could be as simple as quelling hunger pangs, or because it’s breakfast time, or because we’re trying to eat more vegetables (always a good thing). But we think of food as a celebration, and believe that sharing meals with people you love is one of the very best things in life.
When John Lewis spoke to us about partnering again, this time to create a table top range, we knew immediately what we wanted to create. We wanted to make pieces that were beautiful and special but could still be used every day, and elevate everyday eating into a bit more of an occasion. We wanted to use materials that were sustainable and close to home, and understand the craftsmanship of every item.
Finding the perfect shade of red 10
The design process It was when John Vincent, our co-founder, was writing the seventh LEON cookbook, Fast & Free, that he first became inspired by the patterns in nature. The concentric rings of an onion; the honeycomb structure of a beesâ€™ nest; and the delicate Fibonacci fractal spirals of a Romanesco cauliflower or pineapple; these inspired the design of the book and, subsequently, this range. Nature was the guiding force for our table top range, as we began working with these organic patterns and learning more about sustainable materials. We took this in two
routes: big splashes of intense colour and pattern, or deliberate minimalism that allows the material to shine. We wanted to create balance and harmony. John Lewis embraced our mission and found production partners who shared our principles of sustainability, craftsmanship, and thoughtful design. When they spoke to us about Aveiro, a seaside city in Portugal known for its craftsmanship, as well as the stripy houses and boats that line its coast, we knew weâ€™d struck gold.
Craftsmanship On our visits to Portugal we learned more about how tableware is made and the craftsmanship that goes into it. Our drawings for the collection were turned into alabaster carvings, hewn by hand, as the base design from which the items could be moulded. We watched as mug handles were attached by hand, and the details on bowls were finished by manually etching away to reveal unglazed portions.
Sustainability The collection uses natural and, where possible, recycled materials. We want every piece to feel good to hold.
during production can be turned into energy and used to power production.
Our placemats and coasters are made from recycled wine cork stoppers. We were amazed by cork. It grows on trees in the south of Portugal, and can be harvested for hundreds of years. Then, once used, it can be recycled again and again. Most cork is used for wine and champagne, and there is virtually zero waste because even the cork â€˜dustâ€™ that gathers
Our glassware all comes from a recycled glass plant in Spain, where used bottles are collected, smashed into tiny pieces (like visiting a giant bottle bank), and melted to create new pieces. We love the distinctive green hue of recycled glass, and have proudly stamped the bottom of our glasses with this recycled message.
A celebration of food What we eat is important, but so is how we eat. Eating is one of life’s greatest pleasures, and a healthy diet is as much about feeding your soul as your stomach. Sunday dinners, weekend brunches, date nights, family feasts, or a takeaway enjoyed on the sofa – mealtimes can create some of the most important moments of our lives, and this collection celebrates that.
We have created items that can be truly used to celebrate fresh, seasonal ingredients. This isn’t your Sunday best; this is your leftovers in a hurry, cuppa and a chat, in-laws over for dinner, weekend brunch go-to.
Shop the range at www.johnlewis.com