January 2013 - Le Nurb
Lomography and the love of analogue photography [ART] WILL MOSS As the endless onslaught of the digital revolution continues ever forward, it would seem that film photography is dead. However, there are those who reject this idea, and embrace the warm, dream-like results that traditional film gives from retro plastic cameras. These people are known as Lomographers. Lomography started in the early 1990s, when a group of Austrian students discovered the Lomo Kompakt Automat whilst in Russia w- a small, all-plastic everyday camera. They experimented with different types of shot and loved the pictures that came out: hazy, lo-fi images with deep saturated colour. Trips to Russia to acquire these cameras as more people heard about them became more and more frequent, so a business was set up and Lomography was born! Lomographers reject the pretentiousness that exists in professional photography in
the search for the perfect shot. Instead they use all plastic cameras which often have light leaks and other various flaws, for exactly this reason! No one camera is exactly the same - part of the fun is that you donâ€™t know how the photos will come out, pushing more experimentation! The dreamy, vintage feeling of the photos makes them the original and genuine alternative to modern attempts at the same effect on apps like Instagram. The desire for experimentation with photos drives Lomography; a seemingly endless number of modifications can be made to the inexpensive cameras to achieve wildly different results, from colour filters to fish-eye lenses. Cameras can be bought from the Lomography website for around ÂŁ40 or if you do some research you can pick one up on eBay significantly cheaper. Perfect if you are a keen Instagram user who is yearning for the real deal.
CREDIT: CHARLOTTE KEEYS (LEFT) WILL MOSS (RIGHT)