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September 2012 - Le Nurb
Usain ‘lightning’ Bolt says thank you to Brunel
The fastest man on two legs, Usain Bolt, gives a shout out to Brunel University for their suppor t during the Olympics.
6.9 Million total number of social media posts mentioning London 2012 from July 1- 25
N A F E N I ONL 47.6%
L x 31%
0-20 21-35 36-50
They really show us a lot of love and we get a lot of support from everyone there, so thank you guys
of fans planned on sharing Olympics
87% related news over social media outlets 71%
plan to use social media regularly
12% plan on never using social media
POPULAR NETW DURING LONDO
The world’s fastest man, Usain Bolt, struck gold three times at this year’s London 2012 Olympics. The reigning Olympic champion followed his Beijing success with gold in the men’s 100m final, 200m final and 4×100 relay.
They really show us a lot of love and we get a lot of support from everybody there, so thank you guys.”
During an interview with BBC Sport, the athlete made special mention of Brunel University and thanked everyone there. He said: “Brunel is awesome! The university has really done great for us. We come here every summer [and] that’s where we stay.
The University has been a training ground for the gold medallist for the past couple of years. Bolt had been training every summer prior to the games at the University in preparation, where he used the campus’ indoor athletics track and facilities. Every time he was on campus, there was always a buzz. News of the athletes’ presence on campus spread like wildfire at University, where many students tried to snap pictures of the world famous athlete in action. Brunel University’s active involvement in celebrating the London Olympics was something
“Bolt “lightening” up the Indoor Athetics Centre” Brunel University Photostream Flicker
Brunel plays host to canadian athletics Paralympic team. The Canadian Brunel’s London 2012 Athletics contribution Paralympic team were welcomed to continued the Brunel campus with the Paralympics. for their pre-games training camp.
“Atheletes praise Brunel’s facilities” Brunel University Photostream Flicker
The team of twenty-two athletes arrived on the 22nd of August and took advantage of the universities sporting facilities before leaving on the 29th for the Olympic village. The university offers some of the best sports and athletics facilities in the UK.
These include an indoor centre for track and field, an outdoor six-lane 400-metres track, and exercise facilities for fitness and weight training. As well as the state of the art Indoor Athletics Centre and outdoor facilities, Brunel was chosen due to the cutting edge research it has done into factors that could help the Paralympic athletes. The facilities at Brunel were also praised by the Canadian Head Paralympic Coach. At the time of writing the athletics team had won nine medals in total; one gold, five silver and three bronze and had the chance to add to their tally with two days of competition remaining.
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everyone within the University felt proud of, especially having been host to an Olympic athlete like Usain Bolt. Brunel student Tanabe Ayane said: “I felt really proud of my University when I knew that Usain Bolt has trained at Brunel. I think it is a wonderful thing that Brunel University could have become a part of London 2012 and supported Olympic athletes by providing the facilities to them.” Bolt has just finished the last leg of his athletic season at the Diamond League in Brussels. But the world certainly waits and wonders as to when this selfproclaimed ‘living legend’ will next hit our television screens again? Can Bolt strike Olympic glory a third time? Rio 2016 awaits.