Peter and Lenjohn Van Der Wel
SPONSORSHIP PROPOSAL for the Double handed round the World Race 30 000 miles
T H E R A C E C O U R S E
Charleston to Mallorca 4200 miles Mallorca to Cape Town 7400 miles Punta del Este to Charleston 6000 miles
Wellington to Punta del Este 6100 miles Cape Town to Wellington 7500 miles
Total Distance 31200 miles
30,000 miles around the globe in some of the roughest waters on the planet.
Leg 1: Mallorca to Cape Town -‐ start 25th September 2011. The ﬂeet will spend their ﬁrst days in the Mediterranean, passing through the Straits of Gibraltar and then hooking into the trade winds of the North AtlanXc to descend South towards the equator and the Doldrums. The Doldrums, or Pot au Noir as the French so aptly describe the area, is tacXcally diﬃcult and mentally challenging as the wind dies away to nothing, interspersed with thundering squalls accompanied by torrenXal rain. It will be 300 miles of grim hell unXl the trade winds to the south take over, allowing the sailors to break free of the unse]led weather and set a course for the South AtlanXc scoring gate. The gate, set oﬀ the Brazilian coast, acts as a point gate but more importantly it serves to keep the boats well to the west of the South AtlanXc High. Those sailors tempted to cut the corner and sail a direct course for Cape Town could ﬁnd themselves in the grip of perfect beach weather; hot and ﬂat calm. For the rest it is a ﬁne line south skirXng the High, staying in the breeze yet trying to shave oﬀ miles by cubng the corner. Finally, at around 38 degrees South, they will pick up a westerly wind on the edge of the Southern Ocean and ﬂy downwind into Cape Town, South Africa. Leg 2: Cape Town to Wellington -‐ start 27th November 2011.Cape Town, the Tavern of the Seas has welcomed sailors for centuries. MajesXc Table Mountain rises out of clear, cold water and oﬀers the sailors a three week respite before they head back out again, this Xme into the rough and tumble of the deep south. No sooner will the racers have passed Cape Point than the ﬁrst fringes of the Southern Ocean will be felt. Cold, damp wind blowing direct from the AntarcXc ice pack across a span of frigid ocean will hint at the danger that lies ahead. Strong westerly winds and massive seas will propel the ﬂeet further south, under Australia where the danger of ice lurks. It will be a Xme for monitoring the radar, keeping a vigil on deck, and praying to the gods. CommunicaXon between boats will be constant as each sailor knows that their ﬁrst lifeline, should anything go wrong, will be a fellow compeXtor. Leg 3 -‐ Wellington to Punta del Este -‐ start 29th January 2012.Wellington, the capital city of a naXon that is sailing mad, will treat the sailors to a belated Christmas and allow the teams Xme to regroup before tackling the second half of the race. Leg 3 takes the ﬂeet back into the Southern Ocean, this Xme around the infamous Cape Horn at the southern Xp of South America. It will be another turbulent ride dodging the worst cold fronts and riding the best. Those that are lucky will get a glimpse of the famous cape that has intrigued and devastated sailors for centuries: others will give the land a wide berth before turning their bows north and heading for Punta del Este, Uruguay at the mouth of the River Plate – a city with a rich history of hosXng round the world sailors. Here the crews will ﬁx their boats and prepare themselves in the comforXng knowledge that the Southern Ocean and all its dangers are behind them. Leg 4: Punta del Este to Charleston -‐ start 1st April 2012.Two tough tacXcal legs remain and as Spring wakes up the Northern Hemisphere the sailors will head north, skirXng the coast of Uruguay and Brazil, passing Fernando a second Xme and traversing the Caribbean Sea. Further north, the welcoming shores of North America lie just over the horizon and Charleston, known as the friendliest city in America, awaits the ﬂeet. The ﬁnal days into Charleston will provide potenXally tough weather and the Gulf Stream crossing could be criXcal as its strong currents have a major aﬀect on the boats. Leg 5: Charleston to Mallorca -‐ start 20th May 2012.The ﬁnal leg is back across the North AtlanXc with its springXme depressions that will provide fast downwind sailing for the ﬂeet before they once again arrive in the Mediterranean. This leg could well dictate the overall posiXons of the enXre race. Excellent tacXcs will be crucial as the sailors choose their path through the strong currents of the Gulf Stream, keeping out of the strongest winds of the low pressure areas, staying clear of the light airs of the AtlanXc High centered over .The Azores and keeping a constant lookout for cargo vessels in the busy shipping lanes. Finally they will arrive at the ﬁnal ﬁnish line of the race – back where they began their circumnavigaXon at the beauXful island of Mallorca.
A N O P P O R T U N I T Y
The 2011-‐ 2012 Global Ocean Race
A truly unique 24 month long branding and markeXng opportunity that will carry your company name to a wide internaXonal audience.
The Right Race at the Right Time
This second running of the event will be one of the biggest round the world yacht race in existence. The event lasts 9 months, the promoXon 24 months. Organizers anXcipate 15 – 20 entries, 14 conﬁrmed.
The Host Ports of the Race Palma de Mallorca (Spain), Cape Town (South Africa), Wellington (New Zealand), Punta Del Este (Brazil), Charleston (USA), and back to the ﬁnish in Mallorca. Three week stopovers in each port provide superb promoXonal opportuniXes for sponsors.
B R A N D A W A R E N E S S
Over the next few months , we will compete in a series of premier internaXonal oﬀshore races, all of which will receive extensive media coverage and high public interest. By sponsoring , your company will gain unique exposure through what is essenXally a massive global billboard, reaching millions of people worldwide
T H E OF F I C I A L R A C E W E B S I T E
The 2008 – 09 Event website received almost 30 million hits from around the world during the race period.
An interacXve online virtual game is planned and this will a]ract a huge new audience for the event, as proven by the vendee Globe and the Volvo Ocean race. The public will Be able to access comprehensive informaXon about the race through the oﬃcial Global Ocean race website as well as the websites of each team .
The Race Website will include the following informaAon:
A Race viewer that shows precise posiXons of each yacht
Daily comments about the race with weather and tacXcal analysis
MulX media sent from each compeXtor throughout the race
Public subscripXons available for daily updates and newsle]ers
Media and public access to images and videos
A mulX – lingual site
An interacXve game for the public
M E D I A
This sponsorship opportunity is unique
You will gain global media a]enXon and coverage through:
Unique web sites Daily press releases Video news clips Global sailing media Global lifestyle media Television coverage Radio coverage You Tube
Naming rights to the boat , corporate branding prominently displayed on the boat. Hull , Deck , Sails , Branded clothing, wore by crew and supporters All equipment
All media releases associated with your brand with values such as
Courage Stamina DeterminaXon Resilience Environmentally Friendly Campaign photos can be used for adverXsing and product launches
D E M O G R A P H I C S The demographics of people who follow sailing: 35 years old is the average age 72% are between the ages of 25 and 56 81% are in the middle to upper income bracket 5% are considered extremely wealthy 93% travel abroad more than twice a year 69% are in a professional or managerial posiXon 45000 Euros is the average household income
M E D I A H I G H L I G H T S 2 0 0 7 / 2 0 0 8
M E D I A H I G H L I G H T S 2 0 0 7 / 2 0 0 8
B R A N D I N G E X A M P L E S
Lenjohn Van Der Wel
Peter Van Der Wel
C O N T A C T Meet with Peter and Lenjohn to explore a partnership opportunity
Peter Van Der Wel email@example.com + 1 242 376 6924
Lenjohn Van Der Wel firstname.lastname@example.org + 1 242 376 5467