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Specialized exhibition

FESTIVE DECORATION. ADVERTISING AND INFORMATION 16 – 18 October 2013


PROJECT UNIQUENESS

• It is the only exhibition of such specialization in the North-West region • It covers all themes of city advertising and festive decoration • The exhibition “Festive Decoration. Advertising and Information” was attended by more than 5 thousand people. The vast majority of them are chief executives of the companies deciding on the order placement • 40% of exhibitors are leading advertising companies that do not take part in any other exhibitions


EXHIBITION PROJECT RELEVANCE

The size of the Russian advertising market amounted to 297.8 billion rubles excluding VAT in 2012, growth rates are 11–13% per year.

13%

TV Radio

14%

48%

1%

Internet Other Published media

19% 5%

Outdoor advertising


EXHIBITION TIME AND VENUE

16 – 18 October 2013 LENEXPO exhibition complex St. Petersburg, Russia Holding of the exhibition in October provides the opportunity for all those involved in the decoration of streets and squares, parks and public gardens, restaurants, shopping centres and petrol stations to find the best operators of festive decoration and outdoor advertising at the right time. All the parties concerned will have enough time to specify their ideas, form projects and select suppliers. It will make it possible to approach orders according to plan and reasonably and thereby save time, money and other resources.


PROJECT STRUCTURE

Business programme Formats: workshops, round table discussions, master classes, presentations, open discussions Themes: advertising in all its media, city decoration, design, new technologies, legislation, government regulation, education and international experience in the field of marketing communications

Exposition Demonstration of the latest achievements in festive decoration, outdoor and material design, etc.


BUSINESS PROGRAMME • Conference “Tools of Internet marketing to promote your company” • Competition for companies engaged in wide format outdoor and interior printing

• North-West International Festival of Social Advertising MiruMir • 10th Master class of Igor L. Vikentiev “Formation and promotion of personality brand: an intellectual, leader, expert. Common mistakes of smart people and effective techniques”

• Master class “New technologies in market research: search for sources and methods of objective information about target audience or how to organize objective market research with minimum efforts and costs?”


EXPOSITION

• Manufacturers and suppliers of equipment for production of advertising (outdoor, illuminated, decoration of point of sales) • Promotional print • Corporate giftware

• Advertising and PR agencies • Specialized media • Internet advertising

• Transit advertising • Festive decoration and lighting


TARGET AUDIENCE OF THE PROJECT

• Professionals of traditional and new advertising media, top managers and directors for advertising and promotion of Russian companies • Festive decoration market players • Representatives of large stores, salesrooms, business centres, restaurants, night clubs • Entertainment companies

Visitors in 2012 • 90% of industry experts • 50% of visitors are representatives of different regions of Russia and countries of the near abroad • 10% are foreign visitors • 60% of visitors are chief executives of the companies


CONTACT DETAILS

Diana Guseva

Natalya Yudnikova PROJECT LEADER ExpoForum JSC Bld. 2, 15, 26th Line V. O. St. Petersburg 199106, Russia Tel. +7 812 240 40 40 (ext. 201) Mobile phone +7 921 334 0710 E-mail: n.udnikova@expoforum.ru

ExpoForum JSC Bld. 2, 15, 26th Line V. O. St. Petersburg 199106, Russia Tel. +7 812 240 4040 (ext. 224) Mobile phone+7 921 425 85 93 E-mail: d.guseva@expoforum.ru

Anastasia Sokolova ExpoForum JSC Bld. 2, 15, 26th Line V. O. St. Petersburg 199106, Russia Tel. +7 812 240 4040 (ext. 203) Mobile phone+7 921 425 85 93 E-mail: a.sokolova@expoforum.ru

PROJECT MANAGER

TECHNICAL SERVICE MANAGER


Festive decoration. Advertising and Information 2013