NEW FOR 2015 RCR Cristalleria Italiana will be presenting the following new collections at Ambiente 2015
The Only One The Only One worldwide offering excellence in all segments of all glassmaking techniques. We are the only company to differentiate moulding and blowing production techniques, producing virtually weightless stemware through to hefty vases. Also, we are creators of the now patented Luxion®, the only lead-free crystal glass and the best crystal glass worldwide, now used on all our products. Luxion® is a brilliant – the most brilliant – crystal glass, which is ultra-transparent (conforming to European Standard ISO/PAS IWA 8: 2009), and dishwasher-resistant. The characteristics of Luxion® make it the perfect material for tasting demands and for the hospitality industry since it enhances the sensorial profile analysis of any beverage without altering taste or flavour and leaving the natural colour in tact. Moreover, Luxion®’s lightness and strength make it ideal for the professional catering industry, which demands a long life cycle, versatility and being able to withstand multiple dishwasher cycles. How important is the creation of varietal-specific glassware? Culture, pleasure, socialising: these three values best represent wine, and due to RCR’s commitment to the spread of the winemaking culture, it
offers different styles for experiencing wine. At RCR, a goblet isn’t just a container, it is a professional instrument that enhances the organoleptic profile of each wine. Designed to perfectly suit the various types of wine, the Luxion® goblets, for example, are the peak of a long tradition rooted in Tuscany, in the same hills that are the cradle of some of the world’s most famous wines. RCR’s World’s Best range, which won the Good Design Award 2014, was developed in collaboration with experts – Luca Gardini, the world’s top sommelier 2010 and Fabio Novembre, one of Italy’s most talented designers. What glass trends are you seeing? In retail and hospitality, we are seeing the resurgence of heavier, deepcut luxury crystal glassware. We are also seeing growth retail-wise for varietal-specific drinkware for other beverages other than wine, like spirits and cocktails. Two of our new ranges for 2015 – Ego and Happy – have been designed in response to the demand for wine-varietal glassware, while new line Combo is in response to demand for spirits-specific glassware. We are also seeing Retro Styling as a growing trend. With regards to shape, we are finding that most people today opt for traditional styles, like the classic style,
Happy which is a not-too-long stem, so the glass fits into the dishwasher, with a nicely rounded belly and cut rim. The aim of business is to grow. What is RCR’s plans in 2015? The first objective this year for RCR is to continue along the path we have followed in recent years. This requires great determination and immense enthusiasm. In times of crisis, with the markets in recession and with negative forecasts and expectations, this attitude seems impractical, but our motto is, “always look at old situations with new eyes”. Our hope is for the optimism that RCR embraces to be contagious, which is why we’re presenting RCR via a tour in 2015 – this will take us to restaurants, hotels and theatres, where we will talk to operators about how light is captured in our products. We will continue to invest in our product, and in our technical and design innovation, to bring a dynamic offering to what is otherwise a static, standardised market. In line with this, we are also aiming to target the younger generation with our products. Discover RCR Cristalleria’s new offerings on its stand – Hall 4.0 Stand F-61 – at Ambiente 2015 in Frankfurt, from February 13-17. www.rcrcrystal.com
A modern and design range for retail and hospitality, this targets the younger generation with its innovative shape designed for unique sensorial performance.
Happy Multi-purpose and stackable, this new range adds a touch of glam, while catering to the new lifestyle trends of mixing and matching.
Ego This new RCR blown line is ideal for wine tasting, delivering 4 goblets and 2 tumblers with innovative design and technological innovation: the stem forming means a greater resistance and less breaking of the disc; while the improved shape delivers a better balance of the cup, ensuring enhanced oxygenation and enhancement of flavours.
Fiesole A complete range of goblets, tumblers, bottles and a jug designed in a traditional cut, the diamond, which underscores the brilliance of a refined and prestigious collection.
SPOTLIGHT ON… WORLD’S BEST RANGE Winner of the Good Design Award 2014 and developed with Luca Gardini, the world’s top sommelier in 2010, and Italian designer Fabio Novembre, World’s Best range consists of five stemless glasses boasting an innovative shape suited to large and small mouths and noses. The shifting curvature meets the side edge to form the spaccavino (the intersection of the two surfaces that make up the glass) which opens up the wave of the liquid and releases its aromas. TABLEWARE INTERNATIONAL 75
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